Background

The client wanted to launch a new product on the Amazon platform. Although the client had a considerable investment, they did not know where to start, so they turned to Bizistech for help.

Service Team

After signing the contract, a four-person operations team will be provided, including an operations director, operations supervisor, operations expert, and account manager.

audit

For any new brand we partner with, our team begins with a comprehensive review of the business environment, market conditions, laws and regulations, and Amazon stores to ensure that we help our clients conduct business more smoothly and achieve their sales goals.

challenge

The client plans to launch a brand new product on Amazon, but is confused about which niche market he should target due to fierce competition from other brand owners and unauthorized resellers of the brand.

Introduction of Cooperation

We started the project on August 15, 2021.

When the client approached us, his brand was already registered in the US market. Based on our research, we recommended that our client choose the Outdoors & Sports category. It’s one of the fastest-growing categories in the US, generating $63 billion in sales annually. At the time, the client also had some doubts; they were unsure if their brand could stand out in the US market and whether we could deliver on our sales targets.

Bizistech’s operations team prepared a detailed operational plan for the client, in which we explained our goals, the strategies we would use, and the results we would get from those strategies.

Solution

How can we assist?

1. Procuring high-demand, low-competition products generates good profits and revenue even without any brand advantage.

2. Collect product information and evaluate and analyze product growth trends.

3. Research and find product suppliers to help import products at low prices.

4. Create and optimize listings through store decoration and strategic advertising.

5. Sign up for products in the Amazon Vine program and collect insightful reviews.

6. Use influencer marketing to connect with the brand community to increase brand awareness.

7. Use persistent strategies to promote new products, such as giveaways and third-party social media marketing, to improve product ranking. 

result

From September 15, 2021, to April 15, 2022.

During this period, the store’s product sales exceeded $2 million, a significant increase compared to the $1,147,500.34 in sales during the first six months of the partnership.

Advertising sales grew from $30,000 per month in September to nearly $60,000 by the end of the year.

During the collaboration, the average ACoS of Amazon stores was 14%.

Store data for the first 6 months of the collaboration

Store data 6 months after the collaboration