Background
The client is a leading manufacturer of sports and fitness equipment. In 2020, they started building a team to do Amazon advertising. After about a year of operation, they found themselves struggling with Amazon advertising, with advertising costs increasing and ROI being very low.
Team Composition
After signing the contract, a four-person operations team will be provided, including an operations director, operations supervisor, operations expert, and account manager.
Store Diagnosis
We always start with a technical diagnostic of the account. After conducting a comprehensive account diagnostic, we analyzed that the company’s advertising campaigns needed restructuring to eliminate costly keyword overlap and inappropriate placements.
Facing challenges
Reduce advertising and sales costs
Improve targeted advertising campaigns
Managing and optimizing new advertising campaigns
Reduce ACOS to below 10%
Develop new operational strategies for the store
Introduction of Cooperation
The client initially built an operations team to run their Amazon business. After operating for some time, they found that advertising costs were rising sharply while advertising profits were plummeting. Therefore, they sought out Bizistech to address the complexities of their business and improve profitability.
We officially began our collaboration on August 25, 2021, and our team conducted a comprehensive and in-depth evaluation of the brand’s existing advertising campaigns. The results were immediate; we identified and eliminated a total of $2,500 in wasted advertising spending simply by fixing terms set to incorrect match types.
Within two months of the collaboration, Bizistech PPC experts reduced wasteful advertising spending and increased advertising revenue by 180% through product promotion targeting.
Following this, we began optimizing the new campaign to help the brand quickly achieve its ACoS goals. Based on our bi-weekly updates, Bizistech’s operations experts were able to demonstrate that the brand had increased profitability and reduced costs. Our team revamped the brand’s operational strategy, helping the client generate over $4,000,000 in revenue. We implemented all upselling and cross-selling campaigns, helping the company achieve sales results far exceeding expectations.
Comparison of operational results before and after
| Number of times displayed | First month | 3719491 | Second month | 7753281 | Month-on-month growth | +108% |
| Number of clicks | First month | 17518 | Second month | 31402 | Month-on-month growth | +79% |
| Cost per click | First month | $0.77 | Second month | $0.70 | Month-on-month growth | -9% |
| Conversion | First month | 273 | Second month | 955 | Month-on-month growth | +250% |
| Exchange rate | First month | 1.56% | Second month | 3.04% | Month-on-month growth | +95% |
| ACoS | First month | 10.85% | Second month | 6.26% | Month-on-month growth | -42% |
| Cost per click | First month | $49.65 | Second month | $22.96 | Month-on-month growth | -54% |
| Advertising revenue | First month | $124,928.50 | Second month | $350,073.59 | Month-on-month growth | +180% |
Store data before cooperation
Store data after cooperation
