- Social Media Marketing
- SEO (Search Engine Optimization)
- Content Marketing
- Email Marketing
- Affiliate Marketing
What is digital marketing?
To sum up and give a bird’s eye view, digital marketing is a component of marketing that effectively makes use of the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media platforms like email, search platforms, social media and more, intertwining content marketing with reaching consumers, promoting products and services and more. It gives marketers opportunities to interact with and understand their audience better and to increase the trust in their brand and the philosophy behind it. Digital marketing would also show marketers advertisements to people based on their actions and preferences on the internet while being less expensive than traditional forms of advertisements.
After understanding the main concepts of digital marketing, you start to realize that there is more to digital marketing than it's given credit for. You start to understand the method to the madness once you familiarize yourself with the different types of digital marketing; content marketing, search engine optimization, pay-per-click, social media marketing, email marketing, and affiliate marketing. Once you understand these types you can set up your own digital marketing campaigns for your e-commerce. Let’s have a detailed look at how you can do that and what you can come up with.
Social Media Marketing:
However, you’re not done yet. Be patient and keep going. To reach a larger audience, you need to tap into social media platforms like YouTube, Facebook, LinkedIn, and Instagram, to name a few, to advertise the brand’s content. These platforms will be used to advertise the brand’s products and/or services with posts, images, videos, and more, to bring out the brand’s story and engage with the brand’s audience, who, more often than not, tend to spend a lot of time on social media. Like pay-per-click, he could use the platforms to advertise the brand’s products and/or services with text, image and video ads, which need to be paid for and that is social media marketing.
SEO (Search Engine Optimization):
Next, you need your audience to actually see your content and the first step to that was to create content on specific search keywords that are relevant to your targeted audience. In order to do that you need to make optimizations on your websites and have credible websites linking back to the content. Lo and behold, your website will begin ranking on the first page of the search engine’s search results. By continuous optimizations, you can continue to improve the ranking and ultimately make your website rank at the first position. This is SEO or search engine optimization. What’s more, is you can do all of this without spending a single penny.
First, you have to create content like blogs, videos, infographics, and case studies to enable you to generate the audience’s interest in the brand’s products or services. This is content marketing.
You can also drive traffic to your website with advertisements. But for this, you would have to pay a certain fee for each time the ad is clicked. You can have text ads that can show up in the search engine results, images and video ads that show up on websites, and much more – the digital world is your oyster. This is possible with the help of PPC or pay-per-click.
A large chunk of your audience might not visit your e-commerce website for the second time and if that occurs, you need to keep your audience engaged. Nurture them to make sure they purchase your product, enjoy it and then give you positive reviews (which should be displayed very evidently on your website), further inclining newer audience members to purchase your products because of the glory it’s received in the past, in the form of reviews. For increasing the traffic to your website, you would need to send out emails for your audience to better understand the products they visit it on the website and assist them in the buying process. You would also need to blast out emails to advertise your products and/or services to potential customers, and that is with email marketing.
And finally, although you will be able to grow the brand’s funnel, through these steps, you’ll eventually want even more traffic onto your e-commerce website from third-party websites. This can be achieved with affiliate marketing. Affiliates will promote the brand products and/or services to their audiences for a fee, with the help of email signups, registrations, conversion descriptions, etc.
They say good things come to those who wait and now that you’ve gone through this six-step process, you still have the hardest part of the process to get through, the wait for the results. After going through these rigorous six stages, forms rather, of digital marketing, you still might only achieve moderate results, especially the first couple of times around and that is because you’re always a student. There is always more to learn. There is always room for improvement. There are numerous digital marketing courses out there, the majority of which you can access online for a minimal fee, from which you can learn at your own pace, from the comfort of your own home.
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