Running Amazon advertising campaigns takes more than spending more money. A good PPC strategy should make your products easier to find bring in sales that make money and help your business get better over time. If you’ve been working with an agency for a months it’s important to check if they are really helping your business or just keeping things the same.
A good performance audit helps you see what your agency is doing where things can get better and if you are getting value for the money you pay. Agencies like Bizistech focus on tracking performance making campaigns better giving reports and helping your business grow so checking things regularly is a part of being successful in the long run.
Start By Looking At Your Business Goals
Before checking how your ads are doing compare what you wanted to happen with what happened.
Ask yourself questions like
Has your monthly sales gone up
Are your products being seen more
Has your advertising made money
Is your whole account in better shape than before
An agency should make every choice about advertising match what you want your business to achieve not just try to get more clicks or views.
Check Your Advertising Numbers
A good Amazon PPC agency gives reports that show how well your ads are working.
Look at numbers like
Advertising Cost of Sales
Return on Ad Spend
Click Through Rate
Conversion Rate
Cost Per Click
Total Advertising Sales
Organic Sales Growth
These numbers should get better over time because the agency is working to make things better not just leaving them the same every month.
Look At How Campaigns Are Set Up
Well organised campaigns are easier to improve and usually work better.
Check if your agency has
campaigns for each product
Good keyword choices
Clear plans for how much to spend
Brand campaigns
Product targeting campaigns
Sponsored Display campaigns when needed
If the way the campaigns are set up is messy it can waste your advertising money.
Check How Keywords Are Used
Managing keywords is a job for any PPC agency.
Your agency should keep doing things like
Finding good keywords
Removing bad keywords
Adding negative keywords
Improving how keywords are matched
Keeping an eye on what competitors are doing
Changing how much you spend based on how well keywords work
If the same keywords are not changing for a long time your campaigns might not be getting the attention they need.
Look At How Money Is Spent
Spending money doesn’t always mean better results.
An experienced agency keeps checking
Daily budgets
How profitable each campaign is
What time of year it is
Which products are doing well
Which campaigns are not working
The goal is to sell more while not spending much on ads.
Check How Reports Are Made
Good agencies make reports that’re easy to read.
Good reports explain
What changed
Why the changes were made
Which campaigns got better
Which campaigns still need work
What plansre for the future
If the reports only have numbers and no details you might not be getting enough help with strategy.
Check How Products Are Doing
Ads and product pages go together.
A good PPC agency should also find problems on your product pages that stop sales like
product titles
Poor pictures
Not good descriptions
Missing keywords
Prices that are not right
Negative customer reviews
Sometimes making the product page better gives better results than just spending more on ads.
Communication Is Important
Communication is often not thought about when checking an agency.
Think about if your agency
Answers quickly
Explains why they do things
Has regular meetings
Tells you about new chances
Talks about changes in the industry
Gives ideas before they are needed
An agency should act like a partner in your business not just someone who manages the ads.
Look At How The Business Is Growing Overall
Many companies now sell in places than just Amazon. Good e-commerce agencies help with than one marketplace so brands can grow in the same way everywhere.
Companies that plan to expand should also think about Walmart account management because handling marketplaces can help make more money and reduce problems with running the business.
As your Amazon ads grow, adding professional Walmart account management can help build a plan for selling in many places and reach more customers.
Companies that know both Amazon advertising and Walmart account management often have ideas about how to plan for inventory set prices and make things work across different places.
Choosing an agency that knows about Walmart account management well as Amazon ads can make it easier to grow while making sure your brand looks good everywhere.
Ask These Important Questions
When you check your agency ask them
What has improved in the three months
Which campaigns make the most money
Which products need more work
What tests have been done lately
What plan will be used next quarter
How will growth be measured in the future
Good agencies should be able to answer these questions clearly and with proof.
Signs You Should Be Concerned
You may want to think about changing your agency if you see
No real growth
Reports that are the same every month
Not talking much
Not making changes, to campaigns
Spending more but not selling
No long term plan
Not testing new ideas
Ignoring these signs can stop your business from growing.
Final Thoughts
Checking your Amazon PPC agency should be something you do often. Looking at how campaignsre set up how keywords are used how you talk how reports are made and how much money is making you money helps you see if you are getting good results from your money.
