The distribution business has its own pressures. It’s harder to make sales. Your margins are getting smaller. And Amazon is always in the background. Before you make a sale, Amazon is taking it from you. Amazon’s attack on distributors like Orgill is a real and changing fundamental problems in the wholesale and distribution business.
This is an industry problem, so let’s get to the bottom of it and figure out what you can do.
The Amazon Problem for Distributors
Amazon reshaped the shopping experience almost from the ground up. Stores used to order stock from their suppliers over the phone, but they do not have to do that now. Users can check stock and different prices from multiple suppliers with just a couple of clicks.
Amazon can afford to sell to consumers at prices no seller can compete with. Distributors sell at a significantly higher price because they don’t have the same purchasing power as amazon. This has put immense pressure on traditional distributor.
Orgill, like many of its peers, has felt this negative effect in its primary customer. Smaller Hardware stores that sell to the general public. Year on Year stores that sell to consumers via foot traffic to shopping centers are losing customers and compared to online stores like Amazon. The challenges that Orgill faces are also reflective of traditional distributors as a whole. The challenges that Orgill face come down to the core principle that Amazon sells at every level in the supply chain, leaving traditional distributors at a disadvantage.
What Makes Amazon So Hard to Compete With
Price is not the only factor that draws people to Amazon. They trust Amazon because of the fast delivery and convenience of service. They offer simple returns and have many reviews to support the products on their site. Amazon is the first site people go to. Even if sellers have the same prices as their competitors, people would still buy from Amazon because of the added ease and trust they provide.
Additionally, Amazon is now competing with sellers of home improvement equipment that have traditionally sold to distributors like Orgill. They are selling to the same people that use their site to sell products. They are moving from being the site that people use to sell products to being a direct competitor to people selling their products.
So What Can Distributors and Sellers Do
In today’s world of E-commerce, it is true that platforms such as Amazon can be very frustrating for many businesses, especially for Distributors. However, the good news is, Distributors can be more than just spectators. These platforms can be used to expand the businesses of Distributors that know how to use them, and, of course, there is an abundance of accurate methods out there.
This is the ideal point for us at Bizistech. We assist many businesses in transforming Amazon from a daunting E-commerce site to an opportunity rather than a challenge.
Most sellers lose money on Amazon not because of bad products, but because of poor account management. Proper Amazon Account Management means keeping your seller account healthy, handling policy issues, managing reviews, and making sure your store stays active and competitive.
Amazon PPC Management
Amazon ads are one of the fastest ways to get your products in front of buyers. But without the right strategy, you waste money fast. Amazon PPC Management helps you run targeted campaigns that bring real results — more clicks, more sales, and better ROI. At Bizistech, we build and manage PPC strategies that are built around your goals, not just your budget.
EBay Account Management
Do not put all your eggs in one basket. EBay is still a powerful marketplace with millions of active buyers. eBay Account Management helps you maintain a strong seller profile, optimize your listings, and grow a second revenue stream outside of Amazon.
Digital Marketing Solutions
Beyond marketplaces, your business needs a strong online presence. Digital Marketing Solutions from Bizistech include SEO, social media, content marketing, and more — all designed to bring customers directly to you, not to Amazon.
Why Bizistech Understands Your Problem
We have worked with businesses that were losing sales to Amazon and felt stuck. We know how Amazon is hurting distributors like Orgill and smaller sellers across every industry. That is why our services are built to help you compete smarter — not just harder.
We do not offer one-size-fits-all packages. We look at your business, understand your market, and build a strategy that makes sense for you. Whether you are a distributor, a retailer, or a brand trying to survive in an Amazon-dominated world — Bizistech is here to help.
The answer isn’t how Amazon affecting distributors such as Orgill is. It is clear. The more pressing question is what are you prepared to do?
You can stand by and watch as your margins erode or take charge of your digital presence and compete where your buyers actually are. Contact Bizistech right away and let’s create a plan to get your business back in the game.
