Background

Jenny Xu contacted us through our official LinkedIn page. Jenny Xu started selling electronics on Amazon after someone recommended a well-established store selling electronics there. When Jenny Xu realized he could sell on Amazon without a website, he officially started his own company. Jenny Xu tried several Amazon account management services, but with limited success.

Service Team

Equipped with four senior foreign operations experts

Store Diagnosis

For any new brand partnering with us, our operations experts conduct a comprehensive diagnostic of the store to identify opportunities for improvement. Our diagnostic indicated that he needed to optimize his detail page to improve his product discoverability.

Operational challenges

The client wants his product to gain attention on Amazon. Simply put, the client needs “revenue growth”.

Introduction of Cooperation

When Jenny Xu contacted us, his brand was already registered in the US market. He had some good products in his catalog, but they weren’t selling well due to poor presentation. Jenny Xu wanted us to increase brand awareness for his electronics and boost sales.

We started the project on May 7, 2022.

Solution

How can we provide assistance?

1. Start with backend list optimization.

2. Conduct on-site and off-site SEO.

3. Image optimization.

4. Improve ranking and brand awareness by optimizing content.

5. Redesign the images to better showcase product features and encourage buyers to make a purchase.

6. Optimize A+ content using high-quality images and optimization modules to attract customer attention and improve conversion rates.

7. Develop a review strategy to help clients get positive feedback through a single email.

8. Use the latest promotional and advertising strategies.

9. Implement different coupons, promotions, and transactions under the “buy one get one free” offer.

10. Target exact match and partial match keywords in the advertising campaign.

11. Utilize external marketing to generate traffic. 

Operational performance

From May 7, 2022 to July 7, 2022

Sales increased by 28%

We managed to increase sales of ordered products by 28% in just two months.

Order quantity increased by 22%

We successfully increased session and unit orders within 2 months.

Within two months, orders ranged from 34,852 to 42,545 units.

Store data before cooperation

Store data after cooperation