One of the first major trade-off dilemmas Amazon sellers face as they start scaling is whether to recruit an in-house team or hire an agency. Each option is valid, and each comes with its disadvantages. The right choice is based on the size of your business, your budget, the stage of your company, and the level of control you are willing to sacrifice regarding daily operations.
Bizistech has worked with clients who have gone down both routes before and the differences we have observed are consistent enough to allow us to give you a true amazon agency vs in-house team comparison, which is not an advisory sales pitch.
The Real Cost Comparison: Amazon Agency vs In-House Team
Having your own Amazon team looks great on paper. You have dedicated people, full control, and everything is under one roof. However, the true cost of developing in-house teams is way more expensive than most sellers budget for. Salaries, benefits, payroll taxes, recruitment costs, and the perpetual need for training, in addition to the lost productivity due to high staff turnover all come in to play. Once you have a fully functional team that includes staff for listings, PPC, account health, and creative you are spending more than the majority of sellers at the growth stage would be comfortable spending.
Marking your own Amazon team using Upwork, Fiverr, and similar websites is a cheaper alternative, but the inconsistency, lack of accountability, and absence of a structured process makes them a bad option for anything other than single use assignments. When things go wrong with your Amazon account (and they always do), you need a team that will be accessible. Turnaround time for issues such as a suppressed listing, policy flag, and a PPC campaign that is out of control, just won’t cut it.
Bizistech flips the script entirely. We provide an entire squad of specialists at a tiny fraction of the cost of them being in-house. Account managers, PPC specialists, listing optimizers, etc. What makes this an even better solution is that you’re not paying for expertise that has been developed. You get specialists who have proven expertise across a wide range of accounts. You get the best Amazon management for growing brands at a price that makes sense for a growing brand without cutting quality or results.
Benefits of Hiring an Amazon Agency
Cost savings are just the beginning of the advantages an amazon agency offers. Here are some of the perks you will enjoy when you partner with a professional agency such as Bizistech:
Immediacy of knowledge. A team from an agency has already dealt with challenges such as yours, with dozens or even hundreds of accounts. You won’t have to spend money on the team learning the ropes. Years of experience will give you swift solutions.
Enhanced tools. Most independent sellers cannot make ample purchases to cover Professional agencies’ advanced tools. At Bizistech, professional-grade tools are included in all projects.
Growth without labor. Your business needs an agency as you complete and manage accounts. There will be no employees to train or no pesky turnover.
Uninterrupted management. An agency does not have gaps in their management teams. Because of this, there is no interruption in account management, from sales management during unbeatable rush periods, like Prime Days.
Seeing the big picture. Agencys’ huge account volume means they notice things in the larger scope that in-house teams cannot. More opportunities appear and are easily accomplished using new ideas.
Should I Hire an Amazon PPC Agency Specifically?
Should I hire an Amazon PPC agency if I have some in-house support? We often receive this question and have a multi-layered response.
If your in-house employees manage customer service, creative, and inventory, and no one is a PPC expert, then yes, a PPC agency is a good option. At this point, Amazon advertising has become so complicated that a generalist and a generalist is typically an employee of your company who is in charge of PPC along with four or five other functions is not going to win against a PPC agency that is fully a specialist agency that is going to be spending less of cost on ads.
Bizistech works with multiple clients on a hybrid model of this sort where we are in charge of PPC and account health, and their employees are in charge of handling their product and logistics.
Agency Services vs Online Freelance Marketplaces
Another option that many dealers look at is freelancers from Upwork or Fiverr. To be honest, looking at agency services vs freelance marketplaces is something to be looked at.
Freelancers can be cost effective for isolated, one off tasks. These can be listing rewrites, product images, or even a PPC audit. But for continual account management, these can be really risk. Availability isn’t guaranteed and responsibility is a problem. If a freelancer goes vacant or even performs a poor job, you have no backup solution and no service promise.
Bizistech is a professional agency that offers a service freelancers cannot: having a full team, having structured processes, having a clear responsibility, and having a standard of work that is consistent.
Benefits of Using a PPC Advertising Agency vs In-House Team USA
Especially for brands based in the USA, the advantages of working with a PPC advertising agency compared to an in-house team are very compelling. The Amazon marketplace in the USA is hectic. There are frequent changes to the algorithms, changes in consumer behavior, alterations to policies and active competitors. An agency that is in such an environment is able to respond and react faster than an in-house team that has the pressure of a hundred other business priorities.
At Bizistech, we incorporate our understanding of the US market into our management of every single account. We know the right time to amplify the budget and the right time to decrease it. We understand the different advertising types connected to categories. We know how to ensure healthy account maintenance and still pursue rapid growth for our clients.
So Which One Is Right for You
Here’s the truth. If your annual selling revenue on Amazon is under $500,000 and you don’t have a specialized team, a quality agency is almost always a better choice. You are spending less, but you have more skills, more coverage, and more platforms to work with compared to the approach of building your team.
If your annual revenue from Amazon is over $2 million, a hybrid team approach is the best option. For the brand and the creative side, you keep an internal team. For all of the technical, customer work that needs to be done daily and requires a lot of know-how about the platform, you would use a specialized agency an example of this is Bizistech.
No matter where you are in your selling journey, Bizistech is more than ready to help. Contact us today, and we will show you what we can do. We will show you, and there is no gamble on your part.
Bizistech — The Amazon Partner That Outperforms In-House Every Time.
