Selling on Amazon is not so easy; after all, it’s the world’s biggest online marketplace. Many established brands, manufacturers, and traders are still struggling to expand their business globally.

To start and run a successful business, you should have a solid understanding of Amazon’s platform, like creating an attractive product catalog that attracts customers.

To help you accomplish these things, Amazon provides various programs and resources that support the sellers to grow their business. ASCPN is one of them.

You might wonder what ASCPN is and how it helps your business?

Hence, the primary purpose of this article is to guide you on ASCPN

What is ASCPN?

ASCPN stands for “Amazon Seller Central Partner Network,” launched in 2014 by Amazon. It’s a network of people that provide services over Amazon. Services include accounting, cataloging, training, imaging, etc.

The ASCPN is a network of third-party service providers that helps sellers automate, manage and grow their business. In addition, it helps new sellers with the daily operations in the seller central so they can become professional sellers.

Today ASCPN is a network of 300 agencies, highly trained and certified by Amazon to help sellers.

What Services does ASCPN offer?

ASCPN offers a variety of services like

  • Account Management
  • Accounting
  • Advertising Optimization
  • Cataloging
  • Compliance
  • Enhanced Brand Content
  • Excess Inventory
  • FBA Preparation
  • Imaging
  • International Returns
  • International Shipping
  • IP Accelerator
  • Storage
  • Taxes
  • Training
  • Translation

Let’s discuss some of the services,

Account Management

ASCPN program helps sellers to manage their accounts efficiently. However, account management is not easy as it involves so many tasks.

But don’t panic; ASCPN account management services will perform your daily seller central operations and help you grow your business.  

AcAccount Management services include which shipping method you choose, refunds and returns, inventory control, answering and solving customers’ problems, and managing your storefront.

TThese tasks seem small, but they will affect your account health if you do not manage them properly.

For example, if there is any prime day or holiday, your account manager will optimize your merchandise detail to bring high traffic.

Advertising Optimization

Another great facility that the Amazon seller central partner network provides is advertising optimization. Many businesses and brands use Amazon as an advertising platform. No doubt that Amazon advertising services remarkably help you to boost your revenue

The ASCPN will guide you on how you can target the right audience through ads,  Amazon PPC campaigns, Amazon DSP, data-driven keywords, and frontend/backend optimization.

Advertising includes popups, videos, product descriptions, snippets, content layout, and image optimization.

The Amazon seller central partner network further helps you optimize your listing advertisements on different screens. Like most, people use Amazon from different devices like laptops, PCs, or smartphones. Therefore, ASCPN will optimize your image clarity and positioning on any device.


IIt matters how you set up your store if you want a good customer response. When any customer visits your store, he will notice how you present your products. So always make sure your store represents a decent layout of your product listing.

Amazon Seller Central Partner Network will help sellers list new products and optimizing existing listings. In addition, the ASCPN cataloging service will help you create a compelling description by covering all the necessary information like quantity, type, price, specifications, etc. That will increase your product visibility and will bring organic traffic and sales.

Enhanced Brand Content

Amazon Enhanced Brand Content (EBC) is known as A+ content. It’s the best way to increase conversion rates and decrease ACoS. With the help of A+ content, you can add your brand story and highlight unique features of your product that help you grab customers’ attention.

As Amazon claims, adding A+ content to your product listing can increase your sales. Amazon seller central partner network will guide you on how you can create A+ content, the guidelines, and what Amazon A+ content consists of.

In addition, the ASCPN enhanced brand content service will assist you with everything from the title of your product to the bullet points, product description, and images and make your product listing stand out.


PresPresentation is everything that can grab any customer’s attention within seconds. So how will you attract a customer towards your product in these billions of products?

Your product image is the first thing that a customer notices after that; he will read your content, so your image should be unique and attractive from all other sellers.

With the help of the ASCPN, you can enhance the presentation of your products. In addition, Amazon service providers provide various imaging services like professional product photos, image editing, and model shoots.

Excellent imaging will make your product more appealing to customers and increase your brand visibility and sales.


Amazon Seller Central Partner Network also provides a training facility. Those who wish to become professional sellers can use this service.

Amazon-certified trainers will help you in understanding seller central tools and policies that will help you to grow your business on Amazon. In addition, there are many e-commerce service providers in the market like Bizistech that help you to manage your account efficiently.

Benefits of Service Provider Network

Sellers that use Amazon Seller Central Partner Network Services have the advantage that specialized agency will manage their accounts according to the new updates and policies. However, they offer other tremendous benefits like.


ASCPN Cost Management

Selling on Amazon is a complicated task, especially if you are a new seller. First, you need to understand various processes and policies for selling on Amazon.

For that, you will need to hire an employee that can manage your business full time. Therefore, to hire an employee, you can outsource an experienced agency within the ASCPN that can handle the complexities of Amazon in a better way.

So, instead of wasting your money on other agencies, you can save your money by utilizing the ASCPN Network services.

Strong Relationship with Amazon

ASCPN Strong Relationship

One of the most significant benefits of hiring an agency from the ASCPN is its direct relationship with Amazon. So, in case of any problem, the agency can directly contact Amazon for solutions and information.

Another benefit of utilizing a Service provider network agency is that whenever Amazon introduces any tool, they have access to the beta programs that help sellers orAnother benefit of utilizing a Service provider network agency is that whenever Amazon introduces any tool, they have access to the beta programs that help sellers or brands grow faster. brands grow faster.

Knowledge and Expertise

ASCPN Knoledge and expertise

Another great benefit of utilizing an Amazon seller central partner network agency is that they have more knowledge and skills because they already have worked with many brands.

They have enough knowledge to understand the change and react according to that. They make strategic plans that benefit the clients in the long run as they have experience working with so many different brands at multiple different budgets.

So, working with a knowledgeable agent or agency will help you reach your goals and grow your business.

Freedom from Managing and Maintaining Team

Another great benefit of hiring an agency from Amazon seller central partner network is free from recruiting, managing, and maintaining.

Instead, if you hire your employees, you need to manage them full-time, pay their wages, and make strategies to maintain your team.

In the end, you will realize it’s a challenging task to find good employees and manage them.

With an agency, you don’t have to worry about any of this; instead, you can utilize your energy on other aspects of your business.



After having enough knowledge about the Amazon seller central partner network, I think it’s an excellent way to optimize your business. However, as the e-commerce industry is growing so fast to keep pace, you may need professional help. ASCPN network acts as a support system that helps you manage your business effectively on Amazon.

So, if you decide to work with an agency in the Amazon seller central partner network, you have to choose the agency that suits your business needs. Therefore, before hiring an agency, focus on factors like the location of your business and the marketplace you want to sell.

If you have any questions feel free to ask. Comment below, and we will be happy to help you. Thanks.

Please follow and like us: