How does Amazon seller central work?
Amazon seller central:
A web interface used by third-party part sellers to list and sell their products to Amazon customers. You will list, market, and price your products yourself and utilize the seller central dashboard to manage and monitor the inventory, advertisement, reports, pricing, and other such things.
It would help if you kept in mind that you will be responsible for listing, advertising, and all other things that come with selling on an online marketplace platform. Although you will have to perform more on this seller central compared to vendor major, it provides a variety of control around shipping, fulfillment, and prices. More than half of the sales on Amazon come from the third-party seller central account. To start with the seller central, you first need to register on Amazon. Give below are a few crucial things that you can control in seller central
- Keep track of all of your inventory and update listing using the inventory tab.
- Save business reports and bookmark the templates that you frequently use
- Utilize customer metrics tool to evaluate your performance
- Keep track of your daily sales
- Communication with the selling partner support and open case log using the help tickets
Listing your product on seller central:
To sell a product on Amazon, you must list your product. Either match an old listing if someone already sells the same effect as yours or create the new one. If you are using a professional seller account, then you can upload your listing in large batches. On the other side, with individual sellers, you can list one product at a time. After successful listing, it will now be available to B2B and B2C customers. If you are doing product listing properly, it will significantly and positively impact launching.
In some cases, you need to have a global trade item number (GTIN), like ISBN, EAN, or UPC. These numbers are used by amazon to identify the item that you are selling on amazon. Below mention are some must-haves to successfully list products on seller central
- Product title
- SKU
- Product images
- Product description and bullets
- Keywords
Product detail page:
A product detail page will showcase the product that you are selling on Amazon. It provides all the relevant information to the client about your specific item. When multiple sellers sell the same effect, Amazon combines the data from all available offers into one single detail page. You can provide product information on a product detail page, along with other manufacturers and sellers. You can also request if you find some incorrect data. Make your listing accurate, precise, and easily understandable.
Product detail:
- Title
- Images
- Variations
- Featured offer (Buy box)
- Buller points
- Description
- Any other offer
Choosing the right fulfillment option
Amazon seller central provides two options for sending products. The first one is FBM (Fulfillment by Merchant), in which you maintain the inventory and ship products to customers yourself. The second option is FBA (Fulfillment by Amazon), in which amazon will take responsibility for the packaging and shipping of the products. Each method has pros and cons; you need to understand which one suits your requirements.
Amazon contains more than 175 fulfillment centers, and when you are using FBA, your products will be stored in these warehouses. You will also get customer service and returns and many other advantages which help in boosting the business. To avail of this service, you need to ship your products to Amazon. Amazon will ship and package the product directly to the customer for each order that the customer will place. Amazon collects payments from the customers and made them available to you after every two weeks. Amazon customer service will handle all returns, refunds, and questions.
Perform regular evaluation
When you are selling on Amazon, keep in mind that you have to regularly be aware of many crucial things. You must check
- Order defect rate
- Pre-fulfillment cancel rate
- Late shipment rate
By keeping an eye on these points, you will get to know whether you are getting the targeted sales or not.
Customer reviews
Customer feedback is another crucial factor on the seller central account. Leaving a positive review will benefit both sellers as well as buyers. Make sure you receive enough amount of positive reviews and never violate the policy.
Business growth
Now, it is the time to grow your business on Amazon and stand among your competitors. Amazon contains various tools that can help you in boosting your business.
AdvertisingAmazon advertising option provides new ways to display your product and make it visible to the buyers and shoppers. Let people know that your product exists. Ads show up right where the customer will sell them. Amazon provides three advertising options; all of these are approachable through seller central. Sponsored products, Sponsored Brands, and Amazons stores.
- Promotions and Coupons
Every one of us wants to save. Coupons and promotions are a great way to promote your product. There are three types of promotions. Free shipping, money off, and buy one get one free.
- Selling globally
Selling globally is a big big big deal for any business. It helps in generating hundreds and thousands of new customers and boosts your sales. It helps in making your product in front of the world-wide nation. When you want to take your deal to the next level, utilize Amazon’s Global selling to list and sell your products.
