Best Time To Plan Ahead Your Christmas Marketing Strategy.
It’s not too early to start planning about the holidays. Christmas is an ideal opportunity to be creative with your marketing in order to increase engagement and sales during one of the busiest times of the year. In this article, we will discuss multiple Christmas marketing ideas to help promote your business in order to increase sales.
According to Wikipedia, Christmas is the most celebrated holiday in the united states, where 92 to 96% of Americans spend billions of dollars. It is a great time for sellers to increase their sales. But it highly depends on the marketing strategies and techniques they use. The majority of the sellers always focused on selling their Christmas stock before its ends, leaving their profit aside. As a result, their sales increased, but they could hardly make any profit.
Therefore, to help retailers, we have developed some strategies to boost sales on Christmas. Not only their sales increase, but they will make some really good profit.
- Combo Products & Special Offers
It’s a very fast and effective way to increase sales and sell those products in your store or warehouse for a very long time.
You can also profit from those items by combining them with multiple products or by creating special offers like buy 1 get 1 free. It’s a very useful marketing strategy in which you don’t have to buy new products and earn maximum profit.
- Social Media Campaigns
It’s a time of social media, so use it wisely. Create creative campaigns using promotional photos on Facebook, Twitter, or Instagram that require public participation to engage more audience.
Use hashtags for your campaign to get viral, or you can also start exclusive merchandise for your brand. It’s is a very effective way to create a positive impact on your brand.
- Special discounts for loyal Customers
It’s more difficult to keep your old customers happy than get new customers. So, this Christmas, offer special discounts or vouchers to your loyal customers on the things they buy most as a sweet gesture from your side.
It will not only help you gain more trust towards your brand but will also attract new customers.
- Free Shipping or Special delivers
If you are running a small store, this could be a plus feature for increasing your sales and earning a maximum profit, especially when competing with large stores like Amazon, Walmart where they provide multiple shipping options.
This Christmas offers free shipping or special deliveries like cash on delivery, same-day delivery, or 1-day delivery to gain more customers. It could be a great opportunity for you when most people are waiting for months to get their purchases.
- Customize Christmas Packaging
Packing is very important for your brand. It is the first thing that customers see and judge the standard of your brand. So, the packing should be creative, impressive, and protective enough to deliver your product safely.
So, this Christmas, customize your packing with a unique Christmas theme with a touch of luxury and class to make it a memorable unboxing.
- Forecast Inventory Demand
Holidays are the best time when you can sell more products easily. But many sellers end up with low inventory or with too much inventory. So, to maintain the right level of inventory, analyze the holiday demand and compare it with your last year’s sale.
Then observe the customer buying pattern. Find out the most sold or popular item and maintain the inventory according to that. In this way, you can avoid spending a lot of money on unsaleable items.
- Customize your Store to a Christmas theme
It is a very important strategy to attract more customers. Update your store or website by adding a Christmas theme or banners. It will create a cheerful impression of your brand.
You can customize your store by putting timers on specific products or sales, banners of holiday-related products, using Christmas icons, and much more.
- Easy Return and exchange system
This is a very important strategy that can help you gain customer trust for a long time. The majority of the customers purchase from those stores that offer easy returns and exchange policies.
Offering an easy return and exchange policy is a great selling strategy that builds long-term trust.
- Email marketing
Email marketing is a very useful way to drive more sales. This Christmas, send emails to your customers about your flash sales, hot selling products, promotional campaign’s or showcase your new digital catalog.
It will help you drive more traffic to your store or website and increase sales.
- Use Seasonal Keywords
Using seasonal or ranking keywords is very important to increase sales. These keywords can be very useful in campaigns and marketing. During Christmas, use high-ranking keywords to rank your product on google.
Advertising your product on high-ranking keywords will help you to drive more sales.
After reading this blog, we hope that you better understand the Strategies to Boost sales on Christmas. There are plenty of more, but here we mention some important ones. It’s a golden time to make a real profit, so plan and measure everything before executing any strategy. Who knows, any of these strategies can work great for you through the year! If you have any concerns or queries, leave a comment below, we will help you.