Which marketing strategy is most effective?
Well, there are tons of different strategies in the market that help you drive traffic, and inbound marketing is one.
So, let’s start with the basics. What do you think,
What is Inbound marketing?
“Inbound marketing is the marketing strategy that attracts customers and clients by valuable content.” It is also known as a pulling strategy that pulls the audience towards your brand via SEO, content marketing, social media, and more.
It means there are many forms of inbound marketing but, no matter which forms of inbounding marketing you choose, social media is essential.
How? Well, we will explore this in this article.
Importance of Social Media Marketing
Social media is an excellent platform for digital advertising. It’sIt’s the power of social media that people, within seconds, reach your post.
According to Global Research, 4.66 billion people are active internet users, out of which 4.2 billion people are social media users. This means the world’s largest population of marketers uses social media marketing compared to print and television media marketing.
With the help of social media marketing, you can create your own social media network and attract the right customers to your product or brand.
inbound marketing strategy using social media
Inbound marketing using social media is an efficient way to grow your audience.
It’s the best way to learn what your audience wants so you can create better content for your audience. Whether you have a large or small business, social media is always so effective.
Let’s see how inbound marketing can be done using social media?
We will use HubSpot’s inbound methodology to explain the process of inbound marketing:
The process is divided into four stages
The first stage is the Attract, which focuses on driving traffic.
In this step, you create educational and informative content and share it on different social media platforms to attract and engage more readers or customers towards your brand or content.
Use Content strategy to create a content and SEO strategy to rank your content to be visible to more and more people. For example, you can use relevant keywords in your content or target hashtags to grab customer attention.
Publish your content on social media you can drive traffic worldwide within seconds.
The second stage is the Convert, which focuses on converting website visitors into leads.
How will we use social media inbounding marketing to convert visitors into leads?
- Sign-up forms
- Calls to action CTAs
- Incentivizing signing for your blog
You can create compelling signup offers or can create effective CTAs on your social media campaign so that when any customer clicks on your ad, it will add a hit on your website or landing page.
You can also offer an email subscription to your blog or website, or if you are about to launch any new product, you can ask customers to submit their emails so they will be notified whenever that product is found.
The third stage is the Close, which focuses on turning the right leads into customers.
Well, this isn’t as simple to convert a lead into a customer.
One way is to use Email marketing to get that customer back to your website. The email reminds busy customers about their abandoned cart to return to the site and complete the purchase.
According to the research, 45% of abandoned cart emails are opened, and 50% of links are clicked. This shows that the inbound marketing “close” strategy is essential.
The last stage of inbound marketing is Delight, which focuses on creating a better relationship with your current customers.
In this stage, you can reward your customers for buying you by sending thank you messages, personalized emails, or by offering special discounts.
Other methods include surveys, CTAs, and social media. For example, you can create different polls on Instagram to know whether your audience is happy with your service or not.
In this way, you can build a relationship with your loyal customers.
Top social media platforms
Here are some of the top social media platforms you can use in inbound marketing
Inbound vs Outbound Marketing
The difference between Inbound and Outbound marketing depends on how a customer approaches your content. Techniques are different, but the goal is to reach a wider audience
For example, if you are traveling and see a random billboard with a subway advertising on it.
If you are watching a YouTube video and suddenly a random ad starts.
Then this is called outbound marketing.
You never search for that piece of content, but it’s still fed to you via paid advertising. Outbound marketing is known as “push” or “interruption” marketing because it interrupts you and pushes you towards the content.
However, it has been seen that this strategy often works because many people are not aware of many brands, and they discover them via outbound marketing.
On the other side, If we look at inbound marketing, it’s a non-promotional non-forced strategy. For example, if you search for a specific piece of content on google.
Or, If you are watching a video on YouTube on a specific topic.
This is inbound marketing. Inbound marketing is the “pull” strategy; it pulls the people towards the solution. But inbound marketing is slower than outbound marketing but is less expensive.
What’s the difference between inbound and outbound marketing?
After understanding the inbound and outbound marketing let’s see what’s the difference between inbound and outbound marketing
Benefits of social media Inbound Marketing
Social media is always an important part of inbound and outbound marketing because it has so many advantages.
Let’s see how social media is an important part of inbound marketing
- Social media helps with brand building
- You can better understand your target audience through social media
- You can find new opportunities through social media
- You can increase organic SEO efforts through social media
- Social media helps you in finding fresh content ideas
- You can grow your audience with a very small budget through social media
- With the help of social media, you can learn about competitors
- You can build a custom audience through social media
- Social media helps you in building strong relationships with your loyal customers
- You can increase your overall ROI through social media
- You can better promote your product and services through social media
We live in a world where social media is everywhere. Now it’s up to you how you can use this smartly.
Inbound marketing is a very effective technique that helps you to increase visitors, leads, and buyers. But to attract customers, you need to understand their needs, aspirations, and interest. And hence social media is a great way to understand your audience.
With the help of inbound social media marketing, you can grow your business much faster than never before.
If you have any questions or suggestions, feel free to ask. Comment below, and we will be happy to help you.
Also, share with us Which inbound marketing strategy you use to grow your business?