In today’s digital age, businesses are constantly seeking ways to streamline their operations and improve their customer experience. One area that has seen significant growth in recent years is e-commerce fulfillment, with Amazon leading the charge.

Amazon offers a variety of fulfillment options for sellers, including Multi-Channel Fulfillment (MCF), which allows businesses to fulfill orders from multiple sales channels through Amazon’s network of fulfillment centers. In this article, we’ll explore what Amazon MCF is, how to create MCF orders on Amazon, and the benefits and drawbacks of using MCF for your fulfillment needs.

What is Amazon MCF?

Amazon’s Multi-Channel Fulfillment (MCF) service enables sellers to fulfill orders from multiple sales channels using Amazon’s unmatchable network of fulfillment centers. Essentially, Amazon stores and ships your inventory for sellers, allowing them to focus on growing your business rather than worrying about logistics.

To use MCF, sellers first need to send their inventory to Amazon’s fulfillment centers. From there, Amazon takes care of the rest – when an order is placed on a supported sales channel, Amazon picks, packs, and ships the item(s) to the customer on the seller’s behalf.

MCF supports a wide variety of order types, including orders placed on Amazon itself, orders placed on other e-commerce platforms, and even offline orders. This makes it a versatile and convenient option for businesses that sell across multiple channels. However, it’s worth noting that not all sales channels are supported by MCF – for example, some marketplaces may have specific fulfillment requirements that aren’t compatible with Amazon’s service.

How to Create MCF Orders on Amazon?

  1. Log in to your Amazon seller account and navigate to the “Orders” tab.
  2. Find the order(s) you want to fulfill through MCF and select them.
  3. Click on the “Create fulfillment order” button.
  4. Select the “Multi-Channel Fulfillment” option from the dropdown menu.
  5. Choose the items you want to fulfill from the order and specify the quantity of each item.
  6. Select the shipping method and enter the shipping address for the customer.
  7. Review the order details and confirm the shipment.

That’s it, Amazon will handle the rest for you. They’ll pick, pack, and ship the order from their fulfillment center and provide tracking information for you and your customer.

Benefits of Using MCF Orders on Amazon

Amazon’s Multi-Channel Fulfillment (MCF) service provides many benefits to sellers for their E-Commerce fulfillment needs. Such as:


One of the main advantages of MCF is increased efficiency. By allowing Amazon to handle the logistics of order fulfillment, you can focus on other areas of your business, such as product development or customer acquisition. Additionally, MCF can help streamline your fulfillment process by providing a single point of contact for all your sales channels, reducing the need for separate fulfillment processes for each platform.

Reduced Shipping Costs

Another advantage of MCF is lower shipping costs. Amazon is able to negotiate lower shipping rates due to their large volume of shipments, and they pass these savings on to their sellers. This can result in significant cost savings compared to fulfilling orders yourself or using other fulfillment providers.

Improved Customer Experience

MCF can also help improve your customer experience. Amazon is known for their fast and reliable shipping, and using MCF can help ensure that your customers receive their orders quickly and efficiently. This can lead to increased customer satisfaction and loyalty, which can ultimately drive more sales for your business.

Coverage With Many Industries

There are many examples of successful MCF implementation across a variety of industries. For example, a small e-commerce company called The Grommet was able to scale their business and expand into new markets by using MCF to fulfill orders from multiple sales channels. Another company, Bionic Gloves, was able to reduce their shipping costs by 50% by using MCF for their e-commerce fulfillment.

Amazon’s Multi-Channel Fulfillment service can provide a variety of benefits for businesses looking to streamline their e-commerce fulfillment process and improve their customer experience.

Disadvantages of MCF on Amazon

While Amazon’s Multi-Channel Fulfillment (MCF) service can offer many benefits, there are also some potential drawbacks to consider:

Reduced Control

One potential disadvantage of using MCF is reduced control over the fulfillment process. When using MCF, you’re relying on Amazon to handle the logistics of order fulfillment, which means you may not have as much control over the process as you would if you were fulfilling orders yourself or using another provider. This can be a concern for businesses that prioritize a high degree of control over their fulfillment process.


Another potential drawback of using MCF is potential delays. While Amazon is known for their fast and reliable shipping, there are still factors that can cause delays in the fulfillment process, such as inventory shortages or unexpected demand spikes. Additionally, if there are issues with the fulfillment process (such as a missing or damaged item), it can be more difficult to address these issues when using MCF, as you’re relying on Amazon to handle customer service on your behalf.


There have been some examples of MCF implementation gone wrong. For example, in 2019, several sellers reported issues with MCF, including delayed shipments and lost inventory. Additionally, some sellers have reported issues with the accuracy of MCF reporting and inventory management, which can make it difficult to track and manage their business.

It’s worth noting that while there are potential drawbacks to using MCF, many businesses have found success with the service. As with any business decision, it’s important to carefully weigh the potential risks and benefits and determine whether MCF is the right choice for your business.



Amazon’s Multi-Channel Fulfillment (MCF) service can offer many benefits for businesses looking to streamline their E-Commerce fulfillment process and improve their customer experience. It is a powerful tool for businesses looking to improve their fulfillment process and customer experience. With careful consideration and proper implementation, MCF can be a valuable asset for businesses of all sizes. By allowing Amazon to handle the logistics of order fulfillment, businesses can increase efficiency, lower shipping costs, and improve their customer satisfaction.

It’s important to consider the potential drawbacks of using MCF, such as reduced control over the fulfillment process and potential delays. Ultimately, businesses should carefully weigh the potential risks and benefits of using MCF and determine whether it’s the right choice for their specific needs.

By using MCF, businesses can take advantage of Amazon’s logistics expertise and scale their e-commerce operations more efficiently.



1. Do you have to sell on Amazon to use MCF?

No. Amazon MCF service is available to all sellers, regardless if they’re currently selling on Amazon’s platform or not.

2. Is MCF more expensive than FBA?

Yes. MCF is significantly more expensive than the FBA service. Also, the support provided to MCF sellers is not as good as the one received by FBA sellers.

3. What is Amazon MCF order?

Amazon MCF (Multi-Channel Fulfillment) order is an order that is fulfilled by Amazon’s MCF service, which allows sellers to fulfill orders for their products from various sales channels (such as Amazon, their own website, or other e-commerce platforms such as eBay etc) through a single inventory pool.


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