As we all know that Amazon is the world’s largest e-commerce marketplace where you can make great profits. There is no doubt in that statement but, the platform has strict rules and regulations that every seller needs to follow. That’s the reason why many sellers move towards Amazon account management for managing their accounts. They use their best skills and techniques to grow your business.
Recently, we have been asked in our comment section that “What are the important things that should be considered while managing an Amazon account.” Considering the question, we decided to come up with a guide that could better explain that question so that it can help you.
So, let’s get into the guide:
What Should I Do to Manage My Amazon Account
With the help Amazon Seller Central Dashboard, you can see various different aspects of your account and can monitor its performance that will help you in managing your Amazon account. Below are some of the important things available on the Amazon seller central dashboard that you should keep in mind during Amazon account management,
Orders
The Orders section provides important information about recent customer orders fulfilled by both you and Amazon. Shows the number of pending and unshipped orders and the return requests received from the customer. So, in order to manage Amazon account, it’s important that you check your orders by clicking “View Orders.”
Payment Summary
This is another important factor that you need to consider while managing your Amazon account. As we know that Amazon pays revenue every 7 days with a 14-day retention period. Professional sellers are paid every 14 days with no holding period. Payment summaries help Amazon track the amount to be paid and display the latest payment amount.
Amazon Sales Coach
This is very useful feature you will find on the Amazon seller central dashboard that will help you manage multiple Amazon accounts is “Amazon Sales Coach.” Amazon Selling Coach will keep you informed about your inventory levels and current sales and will provide useful information about fast-selling products. This feature will also advise you on which items you should consider for the expansion of shipping options. However, if you are convincing with Amazon sales couch advice then you can click on “Restock” button and Amazon will order more of that inventory for you.
Manage case logs
The Manage Case Logs section is very important to look at because it will inform you if any of your customer support cases needed attention and will provide a quick link to the case.
Sales Overview
This is the most common thing that almost every Amazon account manager checks on a daily basis “Sales Summary.” The sales summary shows the total sales and total units sold of the day. You can also check the data for 7, 15, and 30 days.
Performance
The performance tab can also be very useful for you in managing your Amazon account. The Performance gives an overview of the overall performance of your store. Notifies you of a buyer’s message, A-to-z, or chargeback claim and displays customer feedback.
Headlines Or Amazon News
This is another important feature in your dashboard that can greatly impact your business if does not acknowledge on time. The headlines will bring new Amazon and e-commerce news. Like if there are going to be any fee changes or any new tab is going to introduce you will get all the updates from the headlines tab.
Catalog
Your catalog plays a very important role in managing your Amazon account. A catalog is a place from where you can upgrade your shop’s product selections. You can select items that are already available on Amazon, add your own items, or edit an existing list. The catalog also allows you to save your listings as drafts so that if you come back later you can continue from where you left off.
Inventory level
As an Amazon seller, you might have heard that you should never get out of stock because it will not only affect your sales but will also affect your metrics. Therefore, as an Amazon account manager, it’s your responsibility to check your inventory levels on a daily basis by going through an inventory tab. It will allow you to monitor and manage your inventory levels and order new inventory. You can also manage all FBA shipments from the inventory tab.
Manage Subscriptions on Amazon
Although, it’s a very important factor that needs to be considered but many people don’t really pay attention to it. If you want to manage your Amazon account successfully then you have to manage your memberships and subscriptions. Because sometimes you forget to cancel the subscription and due to the auto-new option it keeps charging you for the subreption. Therefore, if you want to save your money always keep the auto-new option off.
Pricing
Pricing is pretty self-explanatory. Selling on Amazon is just not enough in order to succeed on Amazon you need to be as competitive as you can. For that, you need to check your update on your pricing on a daily basis. You can view and edit the price of your items. You can also set a notification when a competitor changes the price. In addition, you can automate price changes in case your competitors do so. If you are eligible for Amazon’s fee rebate, pricing is the screen on which you can charge them.
Advertising
Advertising is one of the important things to consider during Amazon account management especially if you are managing an Amazon FBA account. Because PPC is not only the type of advertising you can run and if you don’t check and manage your advertising on daily basis then it will eat your money like a dinosaur. Therefore, it’s necessary that you should check all types of PPC advertisements, coupons, lightning deals, and A+ content on regular basis.
Reports
The last thing that you should keep in mind while managing your Amazon account is the reports. Check your reports every day. With the help of the reports, you can do an in-depth audit of your account. Reports will show various metrics from sales to taxes and advertising.
FAQS
Conclusion
Now, that you are aware of “What are the things you must keep in mind during Amazon account management” you can effectively manage your account. However, if you want to take professional help in managing your account you can contact us at info@bizistech.com we offer a-to-z services for Amazon account management. If you still have questions, feel free to share them with Bizistech. Thank you.
