Keywords are those all-important words (and sometimes sentences) that are utilized by web surfers to search for a particular query on the internet. Keywords are a critical part of any search engine optimization strategy, and being the world’s biggest online marketplace. Amazon is no exception to this rule.
It is impossible to exaggerate the significance of keyword research on Amazon. Amazon gives businesses access to a sizable potential market for their goods as the biggest online marketplace in the world. Sellers must optimize their product listings in order to stand out from the crowd, though, as there are millions of items vying for buyers’ attention. Keyword research may help you locate the most pertinent and well-liked search keywords that potential clients use to find goods comparable to yours, making it one of the most successful ways to do this.
Let us go through the many forms of keyword research, their important components, different research techniques, and advice for incorporating keywords into your Amazon listings.
What is Keyword Research?
Simply put, keyword research is the technique of finding and analyzing the words and phrases people use to look for goods and services on search engines and online marketplaces. This process allows you to incorporate those search terms into your product listings to help them be more visible to potential customers and draw in the right kind of traffic.
kind of Keywords
1. Seed Keywords:
Seed keywords are the fundamental, primary terms associated with you’re the general product niche, or the actual product itself. Although keywords are mostly very general and broad, they act as the basis for your keyword research. You may create more precise keywords using these concepts, which also assist you in understanding the fundamental themes that customers identify with your product.
2. Long Tail Keywords:
Long-tail keywords are phrases or search terms that are three words or longer and are more detailed. Although they typically receive less traffic than seed keywords, they have higher conversion rates because users who search for these terms are frequently on the verge of making a purchase. You may increase your overall sales and draw in more targeted visitors by focusing on long-tail keywords.
3. LSI Keywords:
Terms that are mostly related to your principal keywords (without being outright synonyms) are known as LSI (Latent Semantic Indexing) keywords. They may not be direct synonyms, but they share similar meanings or contexts. Search engines may grasp the substance and relevancy of your product listings better if you include LSI keywords in your content, which can potentially raise your position in the search results. Also, by focusing on users who might be using slightly different search terms, LSI keywords can help you reach a larger audience.
3 Main Elements of Keyword Research
1. Search Volume
The number of times a certain term is searched for during a particular time frame, often stated as a monthly average, is known as the ‘search volume’. Keywords with a high search volume suggest a stronger demand and possibility for generating more visitors. However, given that more sellers are focusing on these well-known terms, they are probably also going to be more competitive.
It is crucial to balance selecting keywords with high search traffic with less competitive ones that nonetheless have a strong enough demand while performing keyword research.
The degree to which a term aligns with your product(s) or the requirements of your target audience is referred to as ‘relevance’. Targeting relevant keywords is of critical importance if you want to woo consumers who are actually interested in your product offerings.
Although irrelevant keywords can also send some traffic to your listing at times, it is unlikely that they will result in conversions or sales since the visitors aren’t EXCLUSIVELY looking for what you have on offer. Prioritizing relevant keywords can help your keyword strategy work better as a whole.
Competition describes the difficulty of ranking for a certain keyword, with regards to the number of other retailers (or online marketplaces) competing for the same phrase. Since you’ll be up against well-established sellers or online shopping platforms with monstrous resources (or both), highly competitive keywords will be very hard to rank for. However, low competition keywords are simpler to rank for, giving you the opportunity to increase your visibility more quickly.
When conducting keyword research, it is pertinent to take the level of competition for each term into account and compare the potential advantages of targeting it with the work needed to rank. To increase your chances of success and have a balanced keyword strategy, you should ideally target a combination of high, medium, and low-competition keywords.
Want to Find out more about niche research on Amazon as to find high demand, low competition products? Click here.
Keyword Research Method for Amazon’s Listing SEO
1. Generating a list of seed keywords
Step 1 of cooking up an effective Amazon SEO strategy is to create a list of seed keywords. These keywords represent key concepts associated with the attributes, advantages, and issues that your product addresses.
Seed keywords are not that hard to come up with. Just think of how clients could describe your product, the keywords they might use to find it, and the many features that distinguish it from rivals as you make this list. To find common search terms associated with your seed keywords, you may also use Amazon’s auto-suggest option.
2. Expanding the List with Long-tail, Competitor, and LSI keywords
Once you’ve created a list of seed keywords, the next step is to add long-tail, competitor, and LSI keywords to it. This process requires the help of premium analytical tools (such as Helium 10, Jungle Scout, or Viral Launch to name a few) to uncover long-tail keywords since those tools have the power to produce a thorough list of prospective long-tail phrases based on your seed keywords. Analyze the product listings of the top-performing rivals in your niche to find the keywords they are using as competition.
Curious to explore the comparison between Helium 10, Jungle Scout and Viral Launch tools? Here’s the guide!
3. Analyzing Search Volume, Relevance, and Competition
The next step is to examine the search volume, relevancy, and competitiveness for each phrase on your enlarged list of keywords. This will assist you in deciding which keywords are most important for your Amazon SEO campaign. You can use the same analytical and business management tools for this purpose as well. Examine each keyword’s fit with your product offering and your target market’s wants to determine its relevancy.
4. Selecting Effective Keywords for Product Listing and Backend Search Terms
Choose the most useful keywords to include in your product listing and backend search phrases after analyzing your keyword list. When choosing keywords, take into account their search volume, relevance, and competition, as well as any potential effects they may have on the visibility and sales of your product.
To maximize the impact of your chosen keywords on your Amazon SEO, make sure they are carefully placed across your product title, bullet points, description, and backend search terms. Remember to keep your keywords updated as industry trends and consumer preferences shift over time.
Keywords Research for Amazon Listing Using Cerebro
When it comes to professional analytical tools, Helium 10 ranks somewhere at the top of the line, if not being the outright best hands down. Cerebro is a beloved feature of Helium 10 which is used to search for keywords that are being utilized by the competitors. Let us show you how exactly you are supposed to go about it:
- Search for the product or category of your product in the Amazon search bar.
- On the results page, select 2-3 top competitors based on their overall user reviews and pricing, and open their product listings.
- Copy the ASINs from those product listings.
- Now open the Cerebro Chrome extension, paste the ASINs of the competitors in the search bar, and press the ‘Get Keywords’ button.
- Keywords belonging to those competitors will be provided on the next page. Click on the ‘Export Data’ option on the right-hand side, and select the ‘as a XLSC file’ option to download those keywords on an MS Excel file.
- You should organize those keywords with respect to each competitor that they belong to, and their search volumes.
- You can also view keywords recommended by Amazon. These keywords are the ones that are top-searches on Amazon in that particular product category. Simply go back to the keywords screen, click on the ‘Match Type’ option, and select the option that says ‘Amazon Recommended’.
- Now you can clearly see the keywords recommended by Amazon, as they have an ‘A’ written under the ‘Match Type’ bar.
- You need to start sorting the keywords into groups, as they can all be utilized in different aspects of listing creation for better optimization. For example, you can use the Exact Targeting, Phrase Targeting, and Broad Targeting keywords into the PPC campaigns, because these keywords are usually more relevant to the product buyer’s searches.
The best Amazon keywords strategy is to closely observe your top competitors’ keywords strategy, and use that insight to better incorporate the keywords that you get from Cerebro into different characteristics of a product listing.
Additional Tips for Implementing Keywords in Amazon Listings
1. Title Optimization
Product title is one of the most important aspects of a product listing, just in case you didn’t know already. Product titles have a big impact on click-through rates and search visibility. Include your most crucial keywords in your title while following Amazon’s rules, keeping it readable, and making it appealing to customers if you want to optimize it. An effective title should:
- Begin with your primary keyword or brand name
- Highlight the main features or benefits of your product
- Be concise and informative without being overly promotional
- Avoid keyword stuffing, which can hurt your listing’s credibility
2. Bullet Points and Description
Your Amazon listing’s bullet points and description sections provide you a chance to highlight the qualities and advantages of your product while using more pertinent keywords. Just keep some useful things in mind when optimizing these sections:
- Use your most relevant long-tail and LSI keywords in the bullet points and description without sacrificing readability
- Focus on the unique selling points of your product and how it solves problems for your target audience
- Format your bullet points to be easily scannable, using concise, informative language
- Write a detailed product description that addresses any potential questions or concerns a customer might have
3. Backend Search Terms
Backend search phrases are invisible keywords that can help your product appear more prominently in search results without being seen by buyers, and Amazon permits sellers to enter these search terms. Follow these guidelines to get the most out of this feature:
- Include relevant keywords that you couldn’t fit naturally into your product title, bullet points, or description
- Don’t repeat keywords already used in your listing, as this won’t provide any additional SEO benefits
- Avoid using competitor brand names or any terms that violate Amazon’s policies
- Use commas to separate different keywords or phrases, and don’t exceed the character limit specified by Amazon (usually 250 characters)
Keyword research is one of the most essential aspects of a successful Amazon strategy. You may optimize your product listings to reach a wider audience and improve your chances of generating conversions and sales by nailing down the most relevant and well-liked search phrases.
Every seller should utilize effective keyword strategy techniques to keep ahead of the competition and ensure that their products remain visible and appealing to potential buyers by continuously analyzing and modifying their keyword strategy depending on the results. The ability to master Amazon keyword research can help an online business experience substantial development and success.
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