There are already well-established sellers on Amazon who know about the seller market and have knowledge of Amazon’s algorithm. So, on the base of their case studies and experiments, they are successful in the market, while newcomers struggle to catch up. Although, there are hundreds of successful case studies of new sellers at Amazon too. Most businesses and entrepreneurs use various business management and optimization tools to figure out the market and gain a competitive advantage. The most popular tools for Amazon marketing on the web are Jungle Scout, Helium 10, and Viral Launch. As per their demand, people are confused to pick up the right tool for their needs because everyone has a different point of view and specific goals to get succeeded at the E-Commerce market. In this regard, I really want to share the perspective of each Amazon marketing tool with you by comparing them with each other as Jungle Scout Vs Helium 10 Vs Viral Launch. Let us take a look at 3 leading Amazon business management tools and applications, and see which one better suits your needs.
Before starting the actual comparison, I am going to share a quick overview of these tools one by one so you may have a short introduction to Helium 10, Viral Launch, and Jungle Scout.

Overview of the Helium 10 Tool for Amazon

brief introduction about Helium 10 tool for amazon

What is Helium 10 tool for Amazon?

Helium 10 is a collection of E-Commerce tools for entrepreneurs and businesses. It consists of many tools, each of whom individually specializes in E-Commerce aspects such as keywords, listings, trends, advertising, and more. 

How does Helium 10 Work?

Helium 10 is a compendium of different tools that all need to be installed into your system and opened separately. This allows Helium 10 to focus each app on its particular purpose. Since Helium 10 is a suite of different applications each with its own functions, it is best if you have an individual overview of the most important tools in the Helium 10 Suite. There are several other tools inside the Helium 10 suite, but these are the most popular ones that are widely used by businesses worldwide. Let’s Have a look at them.

Helium 10 Black Box

This tool helps you look at Amazon products and identify the ones with the least competition and higher demand. Helium 10 also lets you see monthly sales and the likely competitors regarding that product.

Helium 10 Trendster

This works just like Google Trends. It shows the current trajectory (direction) of a product’s current sales trend and allows you to estimate whether a product’s demand remains flat or experiences seasonal changes.

Helium 10 Scribbles

A tool that helps you to streamline listings on You can create new listings as well as import already active listings from your Amazon account. 

Helium 10 Keyword Tracker

Keyword Tracker allows you to monitor the performance of your favorite keywords on a daily or hourly basis (depending on your purchasing plan). This amazing tool lets you view all of your best-performing keywords on a display and notifies you about changes in their performance through email.

Helium 10 Cerebro

One of the two critical tools for keyword research offered by Helium 10, Cerebro lets you search for suitable keywords regarding each product through that item’s specific ASIN (Amazon Standard Identification Number) code. Cerebro also provides useful information about search volume and organic ranking which helps you in distinguishing your product from your competitors.

Helium 10 Magnet

Another popular keyword research tool is the Helium 10 suite. Magnet is especially helpful in improving the SEO standing of a product and running pay-per-click (PPC) campaigns on Amazon. The magnet also helps you to identify products that are relatively high in demand but low in competition.

Helium 10 Free Version

The helium 10 Free version is available here. The free allows you to use some of the most popular Helium 10 tools (such as cerebro) with limited functionality, such as being able to use it only twice a day or a restriction on the number of keywords that could be searched each day. In order to take full advantage of the Helium 10 suite, you’ll need to buy one of its three plans. The Starter Plan costs $29 per month, the Platinum Plan costs $84 per month and the Diamond Plan charges you $209 a month.  The Starter and Platinum Plans restrict you from accessing some of the features, while the Diamond Plan allows you to use Helium 10 to its fullest.

Overview of the Jungle Scout Tool for Amazon

introduction about jungle scout tool for Amazon

What is Jungle Scout tool for Amazon?

Jungle Scout is an application that helps you in identifying the best strategies to successfully grow your business on Amazon. It is a program that assists you in researching the best products, keywords, sales estimates, and market trends that give you the competitive edge you need to get ahead of the competition.

How does Jungle Scout Work?

Jungle Scout is a one-in-all tool that provides access to all of its features from its Dashboard. This allows Jungle Scout to avoid the hassle of opening many different applications at the same time like in other software suites. Let’s get a brief introduction to some of its major features.

Jungle Scout Product Database

This is a sub-tool of the Product Research function at the Jungle Scout Dashboard. You can search for the most in-demand products and product categories through this too. For starters, it is advised that they narrow down their search to the product categories they’re interested in. Use filters to determine factors such as the price range, revenue, sales rank, rating, and more to create a winning business strategy.

Jungle Scout Product Tracker

Once you’ve identified promising products through the database, it will be useful to keep an eye on that product’s sales data and other important factors. That is what Product Tracker will enable you to do in real time. Simply add any products you’re interested in into this tool, and let it do the spying for you.

Jungle Scout Opportunity Finder

It functions similarly to Google Trends in that it helps you view popular trends and identify in-demand keywords that are relatively low in competition.

Jungle Scout Category Trends

Similar in concept to Opportunity Finder, but focused on broader product categories rather than individual products themselves.

Keyword Scout by Jungle Scout

The flagship keyword-hunting tool for Jungle Scout. It does what every keyword tool is supposed to do: identify keywords that most people are searching for.

Jungle Scout Rank Tracker

A very useful tool that lets you know how your chosen keywords perform over the course of time. This tool could very well prove to be the difference between finding winner and loser keywords.

Jungle Scout Free Version

Jungle Scout does not offer a free trial version to new users, and you have to buy the full version to access its features. However, the company is so confident in the quality of its product that it offers a 7-Day Money Back Guarantee. If you buy their premium plans and do not like what is on offer, simply email within 7 Days to get your full money back. Period.  

Overview of the Viral Launch Tool for Amazon

introduction about viral launch tool for Amazon

What is Viral Launch tool for Amazon?

A viral Launch is an analytics tool that focuses on the market intelligence aspect of the Amazon marketplace. As with all analytics tools, Viral Launch’s main aim is to provide you with sales data and other important numbers related to Amazon Marketplace and assist you in finding products, categories, and trends that will help your business grow on Amazon.

How does Viral Launch work?

Similar to all the applications involving E-Commerce, Viral Launch consists of a number of tools that each specialize in a particular aspect of E-Commerce. Let’s take a look at some of the key features offered by this program.

Viral Launch Product Discovery

This feature enables you to find product opportunities and promising markets for your products.

Viral Launch Product Launches

This popular tool allows you to launch your products in a private marketplace containing Amazon customers in North America and many European countries.

Viral Launch Keyword Research

Find relevant and high-in-demand keywords to optimize your marketing campaign according to the prevailing trends.

Viral Launch Keyword Manager

After finding useful keywords through the keyword research tool, arrange and organize them through the keyword manager for easy access as well as track the analytical data of those keywords.

Viral Launch Free Version

Viral Launch does offer a 14-Day Trial period. However, it can only be accessed after subscribing to one of its premium plans and is not available otherwise.

Helium 10 VS Jungle Scout

helium 10 vs jungle scout

Comparison of Helium 10 and Jungle Scout

Most people entering Amazon’s world of online shopping are presented with this question sooner or later: Jungle Scout or Helium 10? So, let’s measure some key performance metrics on these two platforms on a good (better) to intermediate (not as good but fair) scale to find out which is the better option.

FeaturesHelium 10Jungle Scout
Data AccuracyIntermediateGood
Product TrackingIntermediateGood
Opportunity FinderIntermediateGood
Inventory ManagerIntermediateGood
Global Supplier DatabaseIntermediateGood
Production Launch ServiceIntermediateGood
Home DashboardIntermediateGood

Helium 10 Vs Viral Launch

helium 10 vs viral launch

Comparison of Helium 10 and Viral Launch

Helium 10 or viral Launch? Let’s apply the same comparison to these two applications:

FeaturesHelium 10Viral Launch
Data AccuracyIntermediateGood
Product TrackingIntermediateGood
Opportunity FinderIntermediateGood
Inventory ManagerIntermediateGood
Global Supplier DatabaseIntermediateGood
Production Launch ServiceIntermediateGood
Home DashboardIntermediateGood

Viral Launch Vs Jungle Scout

viral launch vs jungle scout

Comparison of Viral Launch and Jungle Scout

FeaturesViral LaunchJungle Scout
Data AccuracyIntermediateGood
Product TrackingIntermediateGood
Opportunity FinderIntermediateGood
Inventory ManagerIntermediateGood
Global Supplier DatabaseIntermediateGood
Production Launch ServiceIntermediateGood
Home DashboardIntermediateGood

Jungle Scout, Viral Launch and Helium 10 Cost Comparison

Take a look at all the premium plans offered by the three platforms, and choose one to your liking.

SubscriptionJungle ScoutViral LaunchHelium 10
Basic Plan$29/month$69/month$29/month
Advanced Plan$49/month$99/month$84/month
Professional Plan$84/month$199/month$209/month

Jungle Scout Vs Helium 10 Vs Viral Launch

So, which among the three developers has the most accurate Amazon software that helps you in maximizing your business gains on the world’s biggest E-Commerce platform? While every platform has its own strengths and weaknesses, Helium 10 does compare slightly badly with the other two platforms. However, the important thing is that all three platforms provide robust features through there that could result in exponential business growth if utilized correctly.

Frequently Asked Questions


Any aspiring Amazon seller should take into account all factors including price point, user experience, and ease of use before choosing any of these applications for their Amazon business strategy. However, in case if you do not want to conduct your own careful review of all these tools and just want to instantly choose a software tool that answers your burning questions related to Amazon sales, it will be wise to go where the wind blows. And with that in mind, I suggest on the behalf of my experience at Bizistech that Jungle Scout is the tool of choice for your Amazon business because it provides solution of business growth insights that are currently the industry standard.

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