Introduction to a New Tool:

Identifying and Launching a profitable product is very difficult, costly, and time-consuming. Therefore, many companies like jungle scout, helium 10, Blackbox, merchant word, etc., are making these tools, but the data they provide is not 100% accurate. The data is never straight from Amazon’s all estimation. Many people don’t rely on these software parameters to find products. But Amazon offers a wide range of tools and services to help their sellers to make rapid growth and thus, announced a new tool under the name Product Opportunity explorer.

On 20th October, at accelerating, Amazon introduced a new tool called the niche Product opportunity Explorer. As its name suggests, it helps sellers to explore more opportunities in products.

At present, the opportunity explorer is in beta version and only shows data for 90 and 360 days. The tool is limited to US and Germany Marketplaces only, but Amazon will expand the tool to make it available for all sellers in 2022.

How can you access this tool?

To access this tool, go to amazon seller central> Menu to growth>Product opportunity explorer.

Suppose you can’t find the tool within your seller central, according to Amazon. In that case, you can open up a case and request for a beta version or Product Opportunity explorer in general.

How does Product Opportunity Explorer work?

Product opportunity explorer is designed to explore customer demands for new product ideas. The tool helps you to gather data that is crucial for you to find as a seller. It helps retailers access accurate data like what buyers searched most or clicked on to identify the potential products to launch.

It is the first-ever tool that allows sellers to see actual search volume data from Amazon. The purpose of this tool is to identify niches of emerging products by providing detailed data on search volume, search volume growth, sales history, and pricing trends to make a well-informed decision. 

What is meant by niche?

A niche is a collection of search terms of a specific category. For example, if a customer search for cancer gifts the product opportunity explorer will show all the customer needs within this niche like headwear, cancer cards, gift baskets, hair cover, jewelry e.tc 

Benefits of Product opportunity Explorer:

  • The Search volume terms used in PPC.
  • It Helps you to bring new products to market faster.
  • Gives the actual data from amazon.
  • It Provides an opportunity to fulfill unmet customer demands.

Amazon has a long track record of inventing tools for sellers and customers. Product Opportunity Explorer is Amazon’s latest innovative tool. The tool provides insights to help sellers to bring new products to market faster and more efficiently.

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