Selling on Amazon is great because profit is great, but the competition and performance standards are exhausting. Even if you try to violate their single policy, they will first give you a suspension warning. Later, they will suspend your account without providing a clear reason. They can ban you permanently if you don’t take these warnings or suspensions seriously.
This is not anything impossible that you cannot handle. You can write an appeal letter to Amazon, or if you don’t know how to write it, you can reach out to us, and we will assist you with our top-notch Amazon appeal services.
What is Amazon Appeal Letter?
Amazon Appeal letter is a detailed explanation letter that contains the reason for your suspension with a strategic plan that this problem won’t happen again In order words, you can say that Amazon allows you to justify your side of the story in the form of an appeal letter. Below are some of the common reasons your account can get suspended:
This includes fake positive feedback, higher cancellation rates, slow response to customer complaints or queries, high order defect rate (ODR), late shipments, or having too many negative reviews. All these factors can cause account suspension.
Amazon has strict restrictions and guidelines for some products that they don’t allow to be sold on their platform. Therefore, if they find any seller selling any prohibited item, most likely, they will suspend their account.
Some sellers take shortcut ways to make sales like fake reviews and end up with Amazon account suspension. But they forget that Amazon has a large team and smart algorithms that can spot and detect any suspicious activity from your account.
Start your appeal letter with a short introduction about yourself. Mention your seller account name and mention Amazon customers. Because you must understand that Amazon always has one thing in mind: “customers.” You can write in this way this
I am writing this suspension letter for my seller account (Account name). I understand that I made a few mistakes and I also understand that Amazon customers deserve the standard of service you always provide.
After the introduction, enumerate the main reason for suspension. Tell them in a clearer and more precise way that is possible, like what exactly you did wrong. But remember, never blame Amazon for anything because you tell the organization that you make a mistake. This could make them aggressive, and they will never reinstate your account.
Instead, accept your mistake and take full responsibility for your actions. Highlight the reason that caused a suspension. If you think there are several reasons for your account suspension, mention each individually in one letter.
- Negative feedback
- Late shipment rate
- Order defect rate (ODR)
- Selling prohibited or restricted product
- Trademark Infringement
This step has to explain what actions you will take after your account gets unsuspended or reinstated. For example, suppose your account gets suspended because of a higher ODR (Order Defect Rate). In that case, you have to answer the following questions in your appeal letter:
- Re-read it to ensure that nothing is missed and your appeal is flawless.
- Make the appropriate corrections and submit your amazon reinstatement letter.
- After submitting your appeal letter, wait patiently until you get a response.
Amazon Appeal Template
After reading this article, I hope you know how to write an effective Amazon appeal letter if your account gets suspended or banned. However, if you still need any help, you can contact us at firstname.lastname@example.org.