How to Write an Amazon Appeal Letter | Bizistech Guide

Selling on Amazon is great because profit is great, but the competition and performance standards are exhausting. Even if you try to violate their single policy, they will first give you a suspension warning. Later, they will suspend your account without providing a clear reason. They can ban you permanently if you don’t take these warnings or suspensions seriously.

This is not anything impossible that you cannot handle. You can write an appeal letter to Amazon, or if you don’t know how to write it, you can reach out to us, and we will assist you with our top-notch Amazon appeal services.

What is Amazon Appeal Letter?

Amazon Appeal letter is a detailed explanation letter that contains the reason for your suspension with a strategic plan that this problem won’t happen again In order words, you can say that Amazon allows you to justify your side of the story in the form of an appeal letter. Below are some of the common reasons your account can get suspended:

amazon appeal letter sample

Reasons of Account Suspension

Consistent Poor Performance

This is the most common reason for account suspension. If Amazon observes consistent poor seller performance, then getting your account suspended is higher.

This includes fake positive feedback, higher cancellation rates, slow response to customer complaints or queries, high order defect rate (ODR), late shipments, or having too many negative reviews. All these factors can cause account suspension.

Selling Restricted Products

Amazon has strict restrictions and guidelines for some products that they don’t allow to be sold on their platform. Therefore, if they find any seller selling any prohibited item, most likely, they will suspend their account.

Policy Violation

Amazon has set certain policies for the sellers, which they strictly have to follow if they want to sell on Amazon. Any seller who violates these policies will receive an account suspension email.

Using Incorrect Selling Tactics

Some sellers take shortcut ways to make sales like fake reviews and end up with Amazon account suspension. But they forget that Amazon has a large team and smart algorithms that can spot and detect any suspicious activity from your account.

How to write an Appeal?

How to write an appeal on amazon

Isn’t easy because you cannot even imagine how many letters Amazon receives daily. Amazon only considers good appeal letters that clearly define the problem and explain the solution to the problem.

So, if you don’t want to bury your email in thousands of other emails, follow these guidelines that will guide you on how to make your appeal letter effective.

Step 1: Start with a Sound Introduction

Start your appeal letter with a short introduction about yourself. Mention your seller account name and mention Amazon customers. Because you must understand that Amazon always has one thing in mind: “customers.” You can write in this way this 


I am writing this suspension letter for my seller account (Account name). I understand that I made a few mistakes and I also understand that Amazon customers deserve the standard of service you always provide.

Step 2: Explain the issue that causes the suspension

After the introduction, enumerate the main reason for suspension. Tell them in a clearer and more precise way that is possible, like what exactly you did wrong. But remember, never blame Amazon for anything because you tell the organization that you make a mistake. This could make them aggressive, and they will never reinstate your account.

Instead, accept your mistake and take full responsibility for your actions. Highlight the reason that caused a suspension. If you think there are several reasons for your account suspension, mention each individually in one letter.

Some common reasons that can cause suspension

  • Negative feedback
  • Late shipment rate
  • Order defect rate (ODR)
  • Selling prohibited or restricted product
  • Trademark Infringement

amazon appeal letter sample

Step 3: Explain the actions you have taken since your account has been suspended

After explaining the cause of an issue, describe what actions or strategies you use since your account has been suspended to avoid future problems.

Attach the required evidence to ensure Amazon that you have taken some steps to improve your mistake. Amazon will go through all the evidence and reinstate your account after some time.

Step 4: Write a plan of action

This is the most important step of an appeal letter. You write your plan of action for the future to ensure Amazon that this same problem will never occur again.

This step has to explain what actions you will take after your account gets unsuspended or reinstated. For example, suppose your account gets suspended because of a higher ODR (Order Defect Rate). In that case, you have to answer the following questions in your appeal letter:

Q1. What was the most common defect found?

Q2. What was the reason that the defect was found?

Q3. How will you remove this defect?

Remember to use as simple a language as possible because if Amazon does not understand anything, they will probably reject your appeal letter.

Step 5: End with a nice closing statement

Write well-summarize the last two lines in which you accept your mistake without making any excuses and request your account be reinstated.

Step 6: Review and submit your appeal letter

After writing your letter:

  1. Re-read it to ensure that nothing is missed and your appeal is flawless.
  2. Make the appropriate corrections and submit your amazon reinstatement letter.
  3. After submitting your appeal letter, wait patiently until you get a response.

Amazon Appeal Template

Amazon Appeal Letter Template

Amazon Appeal Letter Template
Source: TemplateRoller

amazon appeal letter sample

Amazon Appeal Letter Sample

Amazon Appeal Letter Sample
Source: TemplateRoller


amazon appeal letter sample


After reading this article, I hope you know how to write an effective Amazon appeal letter if your account gets suspended or banned. However, if you still need any help, you can contact us at

We have dedicated professionals who have years of experience that can help you with the Amazon seller suspension appeal letter that cannot be ignored.

If you still have any questions leave a comment below. We will be happy to help you. Thank you.

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