What’s the first thing that came to your mind you think about Content strategy?

Most probably, you will think about content creation.

So, let’s talk about content creation first because content strategy is all about creating content and marketing your content. So, moving to the question,

What is Content Creation?

Content creation is the process of identifying a topic and deciding which strategy or format to follow or, in short words creating content for digital marketing now. For example, people write blogs articles make videos to market their product or service.

Content creation is nothing but an art and skill, and it’s been an effective way of communication for over a decade now. People use different types of content formats to communicate with people like

  • Audio
  • Video
  • Text

Now let’s see, why is content so much important?

Nearly every business relies on content for sales and promotion. For example, if you ask any digital marketer how important the content is, he will tell you it’s the only way to reach customers and promote your product or service. But they name their strategy “Digital content strategy.”

It’s the content that makes you unique and different from others and It is the best way to build a strong relationship with your audience.

Now is the best time we move to Content strategy. You might have read tons of articles on this topic before because Content strategy is now more effective and popular than ever before.

What is Content Strategy?

Content strategy is like building a house. It’s a process of writing business goals and objectives into a plan that uses content to achieve those goals.

But one thing is significant not every strategy work for every business, so don’t follow anyone’s strategy blindly.

It would be best to modify a content strategy according to your business needs. This article will guide you on creating a content strategy for your business in 5 simple steps.

Step #1: Define your Specific Goals

We all know that goals are fundamental in every aspect of life.

If you don’t have any goals for your business, it can never grow. So, before creating content, you must discover your specific goals first.

Ask yourself why?

Why are you creating this content?

OR

What is the specific purpose for creating this content? Or you can also rephrase this question: Why am I creating this content for my audience?

It could be any reason like you want to boost brand awareness, generate leads, improve search ranking, covert users attract past customers, or it could be anything.

Once you define your goal, you can create a content strategy to achieve it. Because how if you are not clear about your goal, how can you achieve it with the help of content marketing.

Now many people must be confused between content strategy vs. content marketing. So, Let me clear the confusion here. Content strategy is the research, idea, plan that we execute through the content marketing campaigns.

Another important point is to be specific with your goal. For example, I say, “My goal is to write blogs that will drive traffic to my website or store.”

For a starting, it’s a good point, but it’s not a specific goal like which type of blogs I will write?

Or

How much traffic do I want to drive?

These are some points that not everyone focuses on due to which their strategy fails. You can use the Smart goal structure. SMART stands for specific, measurable, attainable, relevant, and timely.

what is a smart goal | smart goal images |

Follow this structure, and it will help you define more specific goals.

We will continue the same example. If I say, “My goal is to write fashion blogs and want 1000 traffic a day,”.

This example meets the smart goal criteria; the more you are specific about your goal, the more likely you achieve it.

Step #2: Research your Target Audience

Once you define your goal, the next time is to research your target audience.

Your content can only be effective if you know about your audience. Because if you don’t care about your audience, the audience will not care about content.

Understanding your audience is very important so you can create better content.

As a marketer, you should know about the target audience. It will help you in your every marketing plan and strategy.

There are two common methods.

First, use Google Analytics.

Google Analytics is a free tool that helps analyze your business data. It allows you to track online traffic to make better decisions for your business.

Google Analytics gives you the two most interesting sections,

  • Audience
  • Acquisition

Audience

google analytics how to

The audience section gives you a lot of informative information about the people who visit your website.

google analytics how to

If we go to the Demographics option, we can see the age and gender of the audience, whereas, under the Geo, we can see the location.

This data will help us to understand our audience in a better way. Knowing our audience’s age, gender, and location can create better content to help us in our business.

Acquisition

The acquisition section will help you analyze which social media site drives more traffic to your website.

To see that, click on all traffic and then channels.

You can also see the data of a specific period.

The channel that is listed at the top is the one that drives the most traffic to your website; like in this example, it’s Facebook.

The second method is to create personas.

Personas are fictional characters that you create to understand different types of customers. With the help of personas, you can understand users’ needs, experiences, behaviors, and goals to create better content.

A good persona should answer the 5 W’s and 1 H’s. It’s no secret code 5 W’s means who, what, why, when, where and H means how.

A persona typically includes data such as

  • Demographic data
  • Behavior
  • Motivations
  • Objectives or goals

Here’s an example of persona, let’s take a look

The more detailed persona you create, the better you can understand your audience, and the better you know your audience, the better content strategy you can make.

Step #3: Focus on your Business Niche

It’s a crucial step before creating a content strategy.

As I told you earlier, every strategy is not suitable for every business. It would be best to make a strategy that focuses on your specific business niche.

Every business has a different audience; therefore, you have to plan your content to target your specific audience.

Many people follow the same successful strategy thinking that it will work for them too, but every business has different needs.

Let’s take a look at the example. Divvies is a sweet industry brand that sells vegan, and nut-free sweets treat like cookies, brownies, popcorn, and cupcakes

Hundreds and thousands of brands sell sweets, treats, and snacks, but you cannot follow their content strategy because their target audience is different.

If we follow this example, our target audience is people who like sweet but vegan, egg-free, and nut-free.

So, we have to create a content strategy that focuses on our audience’s needs.

Step #4: Measure Outcomes for your Content strategy

Measuring the result for your content strategy is very important because it is essential to know whether your strategy will work or not at some point.

Therefore, for an effective content strategy, measure its outcomes.

Here are some of the common methods that help you to know whether your audience likes your content or not.

With the help of Google analytics, you can view and gather different data such as

Consumption Metrics

The consumption metrics helps you to view data like

  • Average time
  • Bounce rate
  • Pageviews

Click on Behavior> Site Content> Content Drilldown.

With the help of this data, you can see how many users spend how much time on blogs or content?

If a maximum number of users spend time on your content, it means your strategy is working.

Social Sharing Metrics

According to the stats, 82% of the population uses social media. So, if you want to measure your strategy social sharing metrics are very valuable.

Click on Acquisition> Social> Overview.

With the help of social sharing metrics, you can see how many people shares your content. With the help of these sections, you also create a web content strategy for your business.

Step #5: Always Listen to Your Customers for Improvement

The last and the most step is to listen to your audience.

Because every strategy needs improvement with the given time. Because if you think your strategy will always work, that’s wrong.

That’s why sellers make new content strategies for every season. So, as a marketer, you should always be open to suggestions and feedback from your customers.

As with the changing time customer needs changes, your strategy also needs to upgrade, and the best method is to use Google forms.

With the help of google forms, you can create different surveys and gather data from your audience. It’s the best way to engage your audience, and people like that you care about their suggestions.

These surveys will help to create better content for your customers. You can also ask a different question in the survey like,

These questions will also help you know where the majority of the audience is coming from. It’s an effective way to understand customers’ frustrations, pain, and desires.

Bonus Tip

SEO Content Strategy

Its bonus tip you’re that your content should be optimized and SEO-based. Both things are equally important.

For example, if you only focus on keywords to rank your content, it will become uninteresting, and the reader will be easily frustrated.

This is known as “keyword stuffing,” You should avoid this.

So, if you want to make a good content strategy, SEO should be part of the strategy but should not exclusively be focused on it.

Don’t do crazy behind the keywords without using too many keywords; you can still make your content valuable.

FAQs

Conclusion

So, as you see, creating or learning content strategy is not rocket science. Content is a powerful thing; you have to use it the right way.

I mentioned earlier that not every strategy is designed for every business, so you cannot copy someone else’s strategy and expect it to work. If it’s possible, I could have given you a template instead. You have to make your content strategy according to your business needs and goals.

After reading this article, I hope that you can create a good content strategy for your business.

After reading this article, let us know what changes you will make in your content strategy.

If you have any questions or suggestions, feel free to share. Comment below, and we will be happy to help you. Thanks.

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