Last quarter Amazon sales strategy

Amazon has become the top leader of e-commerce and the tech that offers great user experience and quality products at different events. Being a popular e-commerce site, Amazon always tried to give its sers something new and exciting by offering discounts, and sales on events like Halloween, Black Friday, CyberMonday, Christmas, and New year.

There’s a saying that “There is always a desire to know more and more.” The buyers are always desperate
to know what amazon is offering on these upcoming events 2021 to follow their wish list.

Rise of Amazon:
Originally Amazon was started with an online book store in 1994 by Jeff Bezos. Later after three years by leaps and bounds, Amazon started selling almost everything worldwide. With more than 3 billion people, Amazon has become the biggest American multinational company. Where you will find the same product that millions of shoppers are offering at different prices.

Amazon last QuarterSales :

The 4th or last quarter is the most important time of the year As these three months with the four festivals are coming back-to-back, starting from 1 st October to 31 st December. It’s the time where customers open their wallets to buy presents for their loved ones. It’s the best time of the year where you can boost your sales and double your profits.

What are the upcoming events?
The upcoming events are Halloween, Black Friday, Cyber Monday, Christmas, and New year 2022.

Halloween :
Halloween for the year 2021 is celebrated from October 27 to 31 st October. It is one of the most-awaited holidays globally. One of the busiest holidays that opens gates for many potential retailers. As people celebrate Halloween in costume and by collecting free candies. The holiday also carries spooky decorations and costumes. In addition, many sellers sell fun costumes, new recipes, wicked makeup, and haunting decorations.


Let’s go through some ‘top and trendy’ product niches on Amazon. Hence, the ones popula
on Amazon and make quite a sale:

Custom goodies:

Sell on Amazon with customized goodies like edible baskets and gift hampers. In other
words, a pre-festive door-to-door distribution. So, it’s one of those small gestures retailers
could make.

Makeup, masks, and fangs:
Amazon Halloween 2021, just like any year’s Halloween, is incomplete without cosplay! For instance, loud makeup, evil masks, and vampire fangs.


Yard decorations and more:
A gory display of houses creates a sense of vicarious competition among customers.
Therefore, it will create more chances for sellers to make sales of their lives.

Scary portraits:
Portraits of pet animals and families together. It might be in a funny or ‘scary’ costume. Hence, near-dear ones might get their portraits customized too. With a humorous or ‘scary.’ Outlook.

Black Friday:
Black Friday 2021 is celebrated from November 25 to November 27. Amazon is different from other Black Friday retailers because it doesn’t have a traditional Black Friday ad. Amazon releases new deals every hour starting the week of Black Friday. In addition to deals during the week of Black Friday, Amazon also traditionally offers amazing Countdown to Black Friday deals. With so many sought-after gifts at such hot prices, the best Amazon Black Friday deals end up on many shoppers’s holiday shopping list.

What are The Best Amazon Black Friday Deals?
Amazon is incredibly generous with its Black Friday deals, which means you can find deep discounts on very thing during the holiday. Includes TVs and tech products, home goods and small appliances, apparel, footwear, accessories, pet products, and beauty.

Cyber Monday:


Cyber Monday 2021 is celebrated from November 28 to December 2. For shoppers who couldn’t get enough of Amazon on Black Friday, the online retailer offers an amazing round two of shopping during Amazon Cyber Week. If you thought that the prices on the Biggest Shopping Day of the Year couldn’t get any better, Amazon strives to prove you wrong each year when the week after Thanksgiving rolls around.

What are The Best Amazon Cyber Monday Deals?


Like Black Friday, you will get discounts almost on everything from TVs and tech products to home
goods and small appliances, apparel, footwear, accessories, pet products, and beauty.

Christmas:


Christmas 2021 is celebrated from December 14 to December 19. Christmas Celebration may have finally started, and you might be thinking of buying new things for your Christmas Decor. Worry Not, because Amazon will be there for the rescue. You will be getting great offers during the time of Christmas. Amazon Christmas Sale brings a great discount on various categories.

Which product niches are popular to buy on Christmas from Amazon?
The most popular involve Christmas Tree and special decorations like Advent wreaths, mistletoe,
representations of Nativity scene and colorful lights. Family gatherings, special meals, singing
Christmas carols and gift-giving are also an inseparable part of Christmas.

New year:


The new year 2022 is celebrated on 31 st December 2021. It is the most special event that is celebrated globally. Amazon brings the best of the best products from well-known brands with discount deals for their customers. Exclusive deals on Amazon enable you to get excellent opportunities to grab the best of the products, which can be either used for gifts or even decorating your own home. These deals will bring a huge smile to your face as you will get to see discounts on every possible category of products.

Strategies For the Last Quarter :

Make a solid plan to implement for the Last Quarter. Start your marketing and advertising campaigns before Q4. Contact your manufacturers and suppliers for the additional inventory and the shipment to the Amazon Warehouse and make a plan for it.

Therefore, Amazon has set some strategies for Halloween, Black Friday, Cyber Monday, Christmas, and New year 2022.

In-stock Inventory:

Make sure that all of your inventory is in stock on your amazon fulfillment center especially the products with the highest ranking and your best-selling products to have great sales before these events hit.

FBA Holiday selling date for the US:

Amazon has given some dates to send the inventory before
the holiday seasons
– November 15 for Black Friday and Cyber Monday.
– 11 for Christmas.
– October 24 for Halloween.
– December 27 for New Year.

Optimize your Product Listings :

Optimize your listing by

– Work on the title, bullet points, and description using the highest-ranking keywords related to the upcoming events 2021.
– Find the main keywords and hidden keywords to target them.
– Work on Optimization of images, especially the main image that decides whether customers
will buy your product or not.

START PPC CAMPAIGNS EARLY:

Start the PPC campaigns both the Auto and the manual. The auto campaign is expensive and irrelevant at the start so you have to optimize it and get it relevant and take the most relevant keywords and run in the manual campaigns and run the PPC campaigns before Q4 to get the results.

Keep your Deals promotions ready:


Deals: You can offer deals on those products on which there is no deal or discounts given by amazon. So,
people see you are giving discounts because of events. For example, Buy 1 in $15 buy 2 in $25 to attract more customers. You could also offer free shipping or even “buy one get one free” offers for your customers.

Promotion: You can create a promotion from your seller central under advertising where you can drop the price after analyzing according to the competitive strategy.

Amazon advertising puts your product in front of users who might not
have found it on their own. There are three kinds of Amazon advertisements

Run lighting deals: Amazon lightning deals are promotional deals run by Amazon that
provide opportunities to sellers and buyers to sell or buy discounted products in a short
period. It is a time-sensitive promotional discount program. Generally, between 4-6 hours,
run by Amazon.


Amazon Advertising:

Amazon advertising puts your product in front of users who might not
have found it on their own. There are three kinds of Amazon advertisements.

Product display ads:

Product display ads are Amazon PPC (pay-per-click) ads, and they’re insanely popular. They appear virtually everywhere and have a relatively high conversion rate of roughly 10%.


Sponsored brand ads:

Sponsored brand ads feature a headline, logo, and up to three of your products. They can be found on the search page and help drive brand awareness.


Display ads:

Amazon display ads are CPC (cost-per-click) ads that be displayed not only on the Amazon website and app but also on websites and apps that Amazon doesn’t own. You can customize these ads to take users to your Amazon store, product page, or even a custom-optimized landing
page.

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