Are you still relying on free tools for product research?

If yes, then it’s time to change the game. Already millions of people have started selling on Amazon and chasing their dream of seven figures.

Then what are you waiting for?

Amazon is like a low-hanging fruit tree, but you have to use smart ways to get fruit. More than half of the sellers use different product research tools because they give more accurate data than Google Trends. It takes a lot of time and still doesn’t give you accurate data. There are many different product research tools in the market that help you find profitable niches and give you more transparent results than Google trends.

These days, the most popular product research tools are Helium 10 and jungle scout. But many people are confused between them that which gives more accurate data? Because both work in the same way. So, to help you differentiate between them, we come with a short guide, Helium 10 vs Jungle scout.

So, first, we will start with the basics and see

What is Helium10?

Helium 10 is a product research tool designed specially to help Amazon FBA sellers with its amazing features like keyword research, identifying trends, and optimizing product listing.

It’s everything you need to start or expand your Amazon business.

What is a jungle scout?

Jungle scout is also a product research tool that helps you find Amazon-winning products, research keywords, and spy on competitors listing from an easy-to-use dashboard. Jungle Scout will help you find which product will be most profitable for your business.

Now we will see what features Helium 10 has that Jungle Scout doesn’t and vice versa.

Features that Helium 10 Has that Jungle Scout Doesn’t

Competitor Keyword Spy

Using this feature, you see what keywords your competitors are organically ranking for.

Refund Genie

Amazon refund process is confusing and time-consuming but doesn’t worry. Helium 10 gives you a refund genie feature that will make the refund simple for you.

Sales Dashboard

One great feature Helium 10 has and jungle scout doesn’t have is “Sales Dashboard” which allows you to view your product and business performance.

Features that Jungle Scout Has that Helium 10 Doesn’t

Supplier Database

Using this feature, you can spy on your competitor, like see who is selling what and in what volume. You can either search by product, brand or company or supplier and get instant access to a dashboard where you will get everything you want.

Giveaway Platform

Jungle scout facilitates you with giveaways and other launch strategies in your first product launch days.

After discussing some basic differences now, we will talk about some main factors like pricing, accuracy, etc., to understand the clear difference between them. This is a completely neutral comparison, so you can better judge which tool is more suitable for your business.

Difference: Helium 10 vs. Jungle Scout


If we talk about the pricing, jungle scout can easily beat Helium 10. At a very low monthly or annual price, you can get access to all the amazing features of jungle scout.

However, Helium 10 offers a free plan with the Helium 10 extension where you can search 1000 queries without paying anything with a 30-day money-back guarantee. On the other side, jungle Scouts does not offer any free trial; instead, they offer a 7-day money-back guarantee.

Helium 10 Price Plan (Monthly)

  • Platinum Plan: $97 per month
  • Diamond Plan: $197 per month
  • Elite Plan: $397 per month

Helium 10 Price Plan (Annual)

  • Platinum Plan: $970 per year
  • Diamond Plan: $1970 per year
  • Elite Plan: $4764 per year

Jungle Scout Price Plan (Monthly)

  • Basic: $29 per month
  • Suite: $49 per month
  • Professional: $84 per month

Jungle Scout Price Plan (Annual)

If you pay annually, you will get a great discount on monthly basses

  • Basic: $349 per year
  • Suite: $589 per year
  • Professional: $999 per year

You can see the pricing difference between both of them. So, if we judge the tool on a pricing factor, jungle scout is more reliable than Helium 10.


By interfaces and functionality, both the tools are mostly the same. However, both use their algorithm to gather data then tell which tool is more accurate, Helium 10 or Jungle Scout.

Because in our opinion, accuracy is the most factor in any tool. Therefore, the only way to test the accuracy is to compare the existing reports. And according to the reports accuracy rate of Jungle scout is 84.1%, and Helium 10 is 74% accurate.

This means that the margin of error in Jungle scout is 15.9% and Helium 10 is 26% which could be a lot of risk for your business. You cannot rely on such data that is 26% inaccurate and therefore will not risk your money.

However, people majority of the people are using Helium x-ray that gives you a birds-eye view of the market and claims that there is no chance of inaccuracy or error.

It helps you identify profitable niches and specific products within those niches that are high in demand and low in competition.

Ease of use

If we see which tool is easier to use, Jungle scout is the clear winner. How?

Helium 10 uses irrelevant names for their tools like Black box, Cerebro, Magnet, Frankenstein, Scribbles, etc., while jungle scout uses simple, relevant terms like product database and niche hunter, which is easier to understand.

Helium 10 tool

Both Jungle scout and Helium 10 provide tutorial videos, but again we prefer jungle scout because they also teach the practical application of their tool.  However, if we compare both tools’ interfaces, they will look like that.

jungle scout amazon sales estimator

Jungle scout interface is easier to understand than Helium10.

Customer satisfaction

Here is the last comparison between jungle scout and Helium 10. Both the tools have extensive reviews on Trustpilot. Both have positive and some generic reviews that will help you make a fair decision. Most of the reviews are written by bloggers for Helium 10 as a piece.

Jungle Scout Reviews and Ratings

Rating: 4.7

Reviews: 2,707

Jungle Scout Reviews

Helium 10 Reviews and Ratings

Rating:  3.9

Reviews: 103

Helium 10 Reviews and Rating



After comparing all the factors, the result is in front of you if you want the good accuracy tool in affordable price jungle scout is here, or otherwise, you can use Helium 10. So, whether you are a new seller or an existing seller, both these tools will help you in product research tools so you can make a seven-figure in your business. Now it’s up to you whom you choose.

If you have any questions or suggestions, feel free to share in the below comment.

Want to explore an outclass comparison of the best marketing tools for Amazon ever? Read post: Jungle Scout Vs Helium 10 Vs Viral Launch

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