If you want to increase sales and grow your business, then Amazon is the key to any online seller. The only issue is that it’s quite competitive. Wouldn’t you find it challenging to get your product on first page of Amazon if you had to compete with thousands of other businesses?
Therefore, you need to be more aware of how Amazon would list your product on the front page. A better product listing can be made and will produce better results if the ranking elements are known. The search engine results pages are always changing, which means that what worked in the past might not work now. Want to ensure that your product is one of the top-ranked items on Amazon?
In this blog-post, I will explain how you can ensure your product appears on the first page of Amazon’s search results.
Tips to Achieve the Goal of Product Ranking on Amazon
Here are the 7 golden ways to boost the ranking of your product on Amazon as a seller:
Tip No. 1
Determine Your Objectives and Match Your Effort to the Algorithm
Many factors contribute to how a product appears in Amazon’s A9 algorithm, such as popularity, metadata, and relevancy. You can improve your ranking by manipulating different forces that affect various factors. Your Amazon organic strategy should be centered around the following:
- Relevance is key when it comes to online marketing. Make sure your product is related to the search terms people are using, or else you will not get many hits.
- An increase in sales velocity can demonstrate to customers the value of your product.
- Excelling in comparison to your market rivals by displaying the value of your product.
The A9 algorithm is a mystery; its code has never been revealed to the public. Consequently, we don’t have a definite understanding of how it decided the ranking, as much speculation is required to put together the most useful strategies. But, all in all, this plan comes from years of experience and has provided tangible outcomes.
Tip No. 2
Add the Important Keywords in Listing Title, Description, and Bullet Point
Amazon’s A10 algorithm is a beast that scours through oceans of data to rank product listings on the search engine results page (SERP). Product ranking on Amazon depends on a multitude of factors, such as the keywords used in the title, product bullets descriptions, and keywords within generic content.
Before adding these keywords, make sure that you have thoroughly researched the best keywords to use in your listing. Second, consider the keywords you obtained from your study on the competition.
Finally, to prevent repetition and grammatical problems, smoothly and strategically incorporate each keyword. By taking these steps, you can increase the visibility of your products to Amazon’s nearly 2 billion monthly visitors.
Tip No. 3
Improve Sales Momentum
Your organic rating in Amazon PPC will rise in accordance with the speed of your sales. Your sales velocity is the rate at which you are making money.
Average order worth is determined by taking into account the sales cycle, conversion rate, and average order value (AoV). For instance, the following is the equation for sales velocity:
Sales Velocity = (Number of Opportunities * AoV * CVR) / Duration of Sales Cycle
Your sales speed gives you a ballpark figure for your yearly revenue. This statistic can help give you an idea of how well your items are doing and what kind of reaction they’re getting from your audience.
Tip No. 4
Invest in Good Quality Images
The photos used to sell a product play a vital role in whether or not someone will buy it. If there is no image, the likelihood of somebody buying that product decreases significantly.
People want to see what they buy in a photo, not just read a description. Product images that show the product being used or worn from different angles give shoppers a better understanding of what they are buying. Amazon has several technical guidelines that should be read before beginning a photoshoot. To help remember them, here are some tips:
- First, use all the photos you’re allowed to post.
- Use images and videos to show potential customers how your product is used in real-life scenarios.
- Take advantage of the eight supporting product images that Amazon lets you post per ASIN in addition to the main photo. To offer the buyer a clear idea of what to do with the goods, the photographs should show it from numerous perspectives and in a variety of settings.
- A lifestyle photograph showing the product in use should be in at least one of your pictures. Customers may get a feel of how the product is used in practical scenarios, and the added details and aesthetics help them picture themselves using the product.
- Use infographics to make your point more effectively.
- Images are processed by the brain faster than text, so using pictures to explain something can be very helpful in getting your point across quickly.
Tip No. 5
Price Your Products Reasonably
It’s important to research your competitor’s products before launching your own and their pricing. If you’re starting, it’s usually a good idea to price your items slightly lower to test the market and draw in new customers.
But if you provide extra advantages, like discounts or free shipping alternatives, you can decide to price your goods more than competitors. If you require additional assistance with pricing, you can also explore online resources or contact professionals.
Tip No. 6
Deliver Orders Promptly and Offer First-Rate Customer Service
The fast-shipping times that Amazon Prime offers are a big motivator for many people to purchase from them. It’s one of the reasons that people continue to pay for their subscriptions.
If you are not keeping up with this trend, you will lose potential customers. Also, your previous buyers may not consider buying from you again. Nonetheless, giving quick shipping can be pretty daunting if you sell on Amazon.
However, providing fast shipping can be challenging if you sell wholesale on Amazon. You can find a shipping company that also offers an Amazon wholesale account to avoid any stressful surprises during the shipping process. They will take care of packing, shipping, and marketing your products while you worry about customer service.
Tip No. 7
Request Reviews from Your Consumers and Respectfully Respond to Any Unfavorable Feedback
Additionally, the customer reviews on your product listings are examined by Amazon’s A10 algorithm. Consider signing up for the Vine program if you are a new Amazon seller so that top reviewers can share their candid opinions on their experiences. Additionally, you can leave product inserts requesting customer reviews on your listing.
Deal with any critical feedback from clients in a kind and professional manner. You can request specific justifications and commit to enhancing your offerings. Ensure that the reviews are about the product and not the seller.
Although it may seem like PPC can produce results quickly, it’s important to remember that it takes time for the results to show. Therefore, you must be patient, keep trying, and never give up because it will take some time to fully and efficiently get your goods on Amazon’s first page and obtain the required results.
I hope you found this article helpful in terms of guidance on optimizing your listings and getting your product ranked on the first page of Amazon. Please feel free to share your valuable feedback in the below comment section to support Bizistech.