Tips

Amazon is finally rolling out tools that allow sellers to extract every dollar from their Amazon marketing efforts.

Every brand is concerned to skyrocket their sales by stuffing efforts into making the best copy ever in terms of the product image, description, and Title to use in A+ content. But how do you know exactly that you can’t drive more sales than this without comparing data? Amazon has launched this new feature of “Manage your experiments” that allows you to do split testing for 1 to 8 weeks. This tool allows Amazon Sellers to test their content by comparing two copies of content to see which copy did great and drive more sales. A/B testing with Amazon’s “Manage your experiments” fine-tune A+ content and helps you analyze the results so that you can make your future content strategy similar to the copy that did well in the test.

Manage Your Experiments (MYE) is available in Seller Central in the US for those enrolled in the Brand Registry and is accessible for all vendors in Vendor Central.

Recent 2021 Update: Sellers can now run A/B tests on product images continuing with the product description and product titles. You will be able to do split testing based on product images to see which one is great for your future content strategy.

It’s good to trust your gut and are 100% sure about your first copy, but you don’t know that you can open a whole new stream of customers by making a second copy and split test both.

It helps you learn what your customers want to see and what type of content they expect from your Amazon Store.

In this post, I will walk through what Amazon’s “Manage Your Experiments” is, who has access to it, and how to get the most out of it.

Firsthand, let’s get started from scratch,

What is Amazon A/B or Split Testing?

Split testing and A/B testing are two different words for a similar purpose. When you test two different variables against each other and then use their results to analyze which one was more effective.

For example, there is a product about cleaning floors. For running a split test, you have to select two different pictures as a product image, two product descriptions, and two product titles. And, you let the software run a test using both contents.

The driven results will then tell you which content copy got the most conversion rates and was the most effective.

What is Amazon “Manage Your Experiments”?

“You no longer have to spend months testing different product marketing strategies when creating A+ content on your brand’s listings. The Manage Your Experiments tool helps you test two versions of A+ content simultaneously and shows you the results in an easy-to-understand dashboard. Through the use of A/B tests, you can compare the two versions of content and see which version resonates with Amazon customers.” – Amazon.

Amazon launched a new tool back in 2019 that allows Amazon Sellers to run an A/B test on their best content, including A+ content, product titles, and now after the update, their product images. Meaning that sellers will evaluate different aspects of your A+ content to increase conversion rate and produce more sales.

Who Can Use Amazon to “Manage Your Experiments”?

Manage your Experiments is only available for brand registered sellers and vendors based in the US marketplace. To use this amazing feature on Amazon, you must meet the eligibility criteria (that I’m going to discuss in detail below) to run Amazon’s Manage your experiment. There are two levels of eligibility:

• Brand eligibility
• ASIN eligibility

 

What are the ASIN Eligibility Criteria for Amazon “Manage Your Experiments”?

About the Eligibility criteria Here’s what Amazon says:

“ASIN Eligibility: An ASIN is eligible if it belongs to your brand and has received enough traffic in recent weeks to be eligible for experimentation. We only let you experiment with high-traffic ASINs to increase the likelihood that you can confidently determine a winner at the end of the experiment. Depending on the category, high-traffic ASINS may get several dozen orders per week or more. When selecting an ASIN to experiment on, MYE will show the eligibility status of most candidate ASINS, but note that ASINs with very low traffic may not appear at all.

If an ASIN isn’t eligible because it isn’t high-traffic, consider driving more traffic to it using advertising or other means. A+ experiments must have published A+ content to be eligible. Only one experiment can be run on any particular ASIN at a time.”

If you do have eligible ASINs, you’ll be taken to the Manage Your Experiments dashboard, where you can create and run your A/B tests.

If you have no eligible ASINs, you’ll get a message like this one:

“Ineligible Selling Partner

Manage Experiments is currently only available for selling partners who:

(1) Own a brand, and

(2) Have very high-traffic ASINs, and

(3) Have published A+ content on those ASINs.

If you are receiving this message, you have not been identified as a user who meets all these criteria. Check back next week; newly eligible selling partners are automatically added.

To become eligible for this tool, make sure you’re registered with Brand Registry and have published A+ content on your brand’s ASINs. And, consider driving more traffic to your ASINS.

If you believe you are receiving this message in error, please contact us.”

How To Check ASIN Eligibility for Amazon “Manage Your Experiments”?

To check your eligible ASINs, visit the “Manage Your Experiments” page and click on “Create a New Experiment.” If you have any, there you will see all your eligible ASINs.Once you have eligible ASINs, you’ll decide which variable you want to run the test first. Next, select a Reference ASIN you want to run the test on. The approval can take up to 7 business days, but usually, you will see the status of your application within 48 hours.

Once you are approved, create and schedule your products’ A/B test to make the most out of your marketing effort.

What Variables Can you Test with Amazon “Manage Your Experiments”?

You can test Product Title, Product Image, and A+ Content.

If you want to squeeze every dollar of effectiveness from making a second test copy, consider these variables as they play a very important role in the marketing strategy.

 

Product Title:

• Call Out Target Audience – example “Medicated Mattress for your Health Care.” This approach will help you attract relevant audiences.
• Call Out Use Cases – example “Non-stick pan for your Kitchen.” This approach will help your product lie in a specific niche.
• Add Target Keywords – Make sure to use relevant keywords and optimize your content with good SEO.

 

Product Image:

• Must be relevant
• Every angle should be covered.
• Specify layout and size

 

A+ Content

• Consider adding Graphical content
• Test using lifestyle images and product images simultaneously.
• Highlight product features

How Much Does Amazon A+ Content Cost?

Does Amazon charge for A+ content? Absolutely not! A+ content is completely free, so you can add A+ Pages on all eligible product listings. However, it is important to remember that creating the layout, editing the images, and writing the copy takes time and money, so utilize it wisely.

Why Do We Need Amazon A/B testing?

Amazon A/B testing can help you avoid unnecessary risks. This allows you to focus your resources to maximize efficiency and effectiveness. This will increase your ROI regardless of whether you focus on long-term customer loyalty or long-term customer conversions.

How Do I Create Amazon A/B Tests?

• Simply click the button to create a new experiment in the dashboard.

• Amazon will allow you to choose from the A+ Content or Product Title you would like to experiment with.

• After choosing the item you want to test, a workflow is created that will walk you through each step of setting up your experiment. After you are done, you will have two versions ready to be compared.

• You will need to fill in the infobox with an Experiment Name and Hypothesis for each item (this is your personal reference. If you’re running multiple experiments simultaneously, make sure it is clear and easy for you to recognize)

• Last, you should decide how long your experiment will run. The ideal time frame is 8-10 weeks.

How To Run an Experiment With Your Product Title?

If you wish to do an experiment using your Product Title, the option is to copy the Title currently used into your Version B. It’s easy to just make some minor adjustments to your new Title. Make specific, isolated changes for meaningful results.

Useful Tip:  Look at alternate images. They are often easier to understand and offer more information than your current image.

Now your experiment is up for review by Amazon.

How To Check The Status Of Your Active Experiments in “Manage Your Experiment”?

To check the status of your active experiments, in “Manage Your Experiment,” open your dashboard there. Then, you can check the status of your Active Experiments, and you can also create a new one from here.

Best Practices For A/B Testing In Amazon “Manage Your Experiments”

“Test One Element At a Time.”

REASON: If you have Version A with just one Title, one image set, and one type of text, but Version B with completely new Title, images, and text, you won’t know what factor this copy more effective than the other.

Is it the new Title? Perhaps it was the different Title or the different images and text. Unfortunately, it is impossible to know everything unless you test it one at a time.

The best practice is to test the Title. Then, you can run two identical copies and change only the Title.

Useful Tip: Test only one element at a given time to determine which ones have the most impact.

How Long Should I Run Amazon A+ Content Experiments?

According to Amazon experts,The best practice is to run your Amazon A+ Content Experiments for 8 weeks. However, the available time is between 4 to 10 weeks. 8 weeks are enough to analyze the data and start planning your new content strategy. Make sure to utilize it fully!

One Of The Big Flaws Of Amazon’s Manage Your Experiments

Amazon is a little unclear about the criteria that are required to be eligible for experiments. Amazon sellers have posted on Amazon’s seller forums that they have heard of some people qualifying for ASINs with between 1000 and 2000 sessions/month. Others have ASINs with more sessions/month but still aren’t eligible! So that is the only and one of the big flaws of Amazon “Manage Your Experiments” so far!

Get the Best Out of Your Experiments

It all depends on your current position with your brand. If you are just beginning, there might be more low-hanging fruit that will provide you a higher return on your investment. But, if your brand is already established, this tool can help you determine which elements are most important. So make sure to analyze your business first before starting to proceed with this tool.

Amazon has recently launched a new feature called as “budget rule” that is going to save advertisers from all the hassle of manually tunning the budgets. With this rule, you can set the budget for every campaign in advance. By doing so, you will have more control over your budget. Your budget rule can either be scheduled based or performance-based.

How to get started with budget rule

Getting started with Amazon’s budget rule is super easy. You can create and also update your previous budget rules by simply tapping on campaign name in the budget rule tab present within the campaign manager. After that, your active rules will be evaluated on daily basis.

Schedule based budget rule:

It enables user to set budget rule for any specific date or events. Like if you are planning to make a super hit with your valuable product on black Friday, Christmas, or cyber-Monday then set budget rule for it right now. You can also set budget rule for customize date. However, your budget rule will be implemented on specified date. Another attractive thing is that you will receive budget recommendations from Amazon on special occasions. For instance, you will be provided with previous best shopping budgets on black Friday sale. You can also increase budget for some limited time in a day according to the specified percentage. Four parameters that you need to provide while setting the schedule budget rule are rule type, Date range, recurrence, and increase budget by.

Performance based budget rule:

By considering the performance metrics of the campaign you can increase or decrease the budget. We know that no one of us wants to get out of budget during peak days and hours. Well, you can apart yourself from this situation by taking advantage of the performance budget rule. All you have to do is to keep an eye on the performance metrics of your product and you are good to go.

Budget rules are evaluated on daily basis in order to calculate the campaign budget for day. Your rules must satisfy the conditions to increase the budget according to specified percentage. Otherwise, daily budget rule will be implemented on specific campaigns. Whenever you will create a new budget rule or make an update it will be evaluated immediately. If you have specified more than one rule and it also satisfy all the condition then after evaluation the rule having highest budget will be applied. Your budget rule can either be active, pause, on-hold, pending start, expired, or budget threshold not met. You can also check the historical values of budget rule for almost up to 90 days. Along with it, you can also view changings in daily budget.

Amazon is one of the leading franchises in the online trading niche. It can be really challenging when you are an active trader on Amazon. You may feel the pressure is too much and oftentimes you feel like there could be something that assists you. When it comes to hiring someone for assistance, there are many factors that need to be taken into account. Authenticity and reliability on a budget are major factors that you must check before getting yourself an assistant. What if we tell you that there is someone who can assist you with your trade?

In the following article we shall discuss where you can find the best Amazon Virtual Assistant.

Who is an Amazon Virtual Assistant?

In the world of eCommerce, Virtual Assistance is quite common these days. When we say Virtual Assistant, we mean that they assist you with your work remotely with efficiency. They will make sure that your Amazon store is performing well.

Your hired Virtual Assistant can offload certain tasks that necessarily aren’t required to be done strictly by you, therefore, saves you your time. Your Virtual Assistant can be handy when it comes to, say, product listings all the way to the critical tasks. They are supposed to offer you with necessary support for your Amazon Store. So it is crucial to hire one who is a reliable resource.

Why is it crucial to hire an experienced Amazon Virtual Assistant in US?

Finding the best resources for your organization is the key. It is very crucial to hire somebody who is experienced. When it comes to virtual assistants, it goes down the same road. It is very important that you hire an experienced Amazon Virtual Assistant, for you are going to give access to your Amazon store. Handing it over to someone who is less experienced is a possible threat to your Amazon business, this is why you should be careful about who you hire for such a significant job for your amazon store. You should consider only getting the top virtual assistants in the US. There are many virtual assistance companies who offer you services of providing top virtual assistants.

Your Guide to Hire the Right VA for your US Amazon Business:

When looking for a Virtual Assistant for your US Amazon Store, you should keep a track on certain things. Here are some of the key-points that we had put together for you to quickly go over before you hire a Virtual Assistance who is actually efficient and beneficial for your Amazon business. You can also consult Virtual Assistance Companies that provide you with the top Virtual Assistants in the US.

Things to look for while hiring your Amazon Virtual Assistant:

• If they have degrees/diplomas that are relevant to you field of requirement
• If they have other clients at the moment
• How long have they been working as a Virtual Assistant, what are their best skills, and what they hold expertise on?
• Are they having any experience with the products that you trade on your Amazon Store?
• How do they deal with their tasks; follow-ups, feedbacks and reports?
• What tools do they know?
• What is their concern about their employers?
• If there are any former clients with whom you can have word about their performance.
• If there are any areas where they can improve.

Alongside these key-points, you must also be open to cater them if you want them to perform well for you. You should ask them if they agree with the working hours you require for your amazon stores, would they like to have holiday time-offs and if they consent to you using monitoring tools for their performance.

The above-mentioned points are up to you, in terms of however you like your employer-employee relationship, but the following points are extremely crucial to be agreed upon:

• How much do they charge?
• How do they handle confidential data of the company?
• Do they absolutely agree to sign a contract and a Non-Disclosure Agreement?

After you have gone through the above mentioned Checklist, comes the time where you give them a test run. Assign your potential candidates a task to complete. How your candidates score on the tests will help you figure out the most suitable candidate to hire as your Virtual Assistant.

You cannot always expect your hired virtual assistant to be extremely perfect. You can always assist them to learn how to be the best virtual assistant for your amazon store. This really helps to make your virtual assistant your long-term, well performing employee.

Where can you find the best Amazon Virtual Assistant in US?

Now that we have mentioned all the qualities you should look for in your Virtual Assistant, our next concern is where can you find the top virtual assistant in the US?

You can always skim through freelancing platforms to connect to freelancers around the globe, in order to look for the best Virtual Assistant. Many platforms connect you with off-shore freelancers who can still be your potential candidate for a virtual assistant. You can find long-term candidates that will work for you as your virtual assistant.

On the other-hand, instead of looking for a Virtual Assistant yourself, you should also checkout Virtual Assistant companies that provide you with virtual assistant services for Amazon. Some of these companies can provide you with Top Virtual Assistants who are experienced in the field and will surely take your Amazon business to the next level.

Here Bizistech comes:

In conclusion, when you hire someone for your business you should always be careful. Since they are going to have all the access to your business, you must hire a Virtual Assistant who is surely reliable, an efficient resource and knows how to simply do their job. In order to get good services, you must be open to cater them generously. Bizistech dominates the Amazon VA industry, representing time and cost-effective virtual assistants. They can dive in deeper to provide expert solutions that can boost your Amazon Business.

Amazon Sellers have been concerned about the reviews about their products on their store, especially the bad ones. Everyone wants to know how they are doing in terms of their professional performance, and reviews and feedback are critical.

Amazon didn’t cater to their vendors’ needs before, but now they have finally decided to contact customers who left bad amazon reviews. Vendors will be provided with a facility to keep their reviews in one place and contact the customers who left bad reviews.

“We’re now offering a brand-only benefit that allows you to reach out to buyers who purchased your branded product directly from you, who left critical (1 – 3 star reviews) via template emails that allow you to communicate with buyers via buyer-seller messaging.”

“We believe this will build brand trust and help establish stronger relationships between you and your customers.”

• Amazon

That’s right! Amazon is facilitating both its vendors and customers to contact each other via a live chat system. So yes, it’s definitely not a prank.

Let’s get straight into it!

This Amazon Feature is there to help you out!

Earlier, when Amazon launched this feature, if one had asked me if the sellers should reach out to the customer who left a low star rating review, I wouldn’t recommend them as many sellers have gotten their accounts suspended because of the uncommon language they use in their messages, which aren’t really that bad but again would be a threat to quality communication. However, now that Amazon is a well-known quality franchise, it provides its sellers with a template message to communicate to their customers effectively.

As a seller, if you click on the Check Buyer button, it will load the basic information and order ID. Many sellers used to struggle in finding the order ID so they can reach out to their buyers who left a bad amazon review on their product, personally. Now Amazon has provided the sellers with this option to easily get the order ID of their customers and reach out to them to compensate for a bad experience.

How to Reach Customers Who Left You a Bad Review -step by step

Let’s see how one can use this feature.

• First of all, you are supposed to have Amazon Brand Registry to access this feature to contact the customers who left 1 to 3-star reviews on your Amazon products. If you already have a registry, go to the Brands Menu and select Customer Reviews.

• You will be directed to a landing page where it prompts that you can send direct messages to the customers who have specifically left you a 1 -3 star critical rating.

You should be aware that this feature is brand-new and may still have a few bugs here and there in some accounts. For example, in both the Project X and Project 5K accounts, there is no button to contact the buyer for some negative reviews. Instead, we get a message saying that “You can contact the buyer only when you are the seller for that order.”

Now how would you check if everything is functioning in routine?

• Simply go to one of the reviews, there you will be able to spot a Contact Buyer button on the top right corner of your screen.

• When you click on that button, you will be directed to a new page where it will give choices about the reason for your contact, i.e. Courtesy Refund and Customer Review.

The amazing thing is that, in one of the options, Amazon is straight-up willing to provide a full refund or a product replacement under the option of Courtesy Refund. How cool is that!

• When you select the Courtesy Refund, a template message pops up on your screen. The message will only appear in English for now.

Who thought that a day would come where the seller could have the option to convince their buyers that their next experience would be better than before?

Why Would an Amazon Seller Want to Use This Feature?

To Ensure Good Ratings of their store.

We all know that good reviews and a 5-star rating is the key to acquire the image of a reliable and credible brand. This is why all sellers are encouraged to use this feature so that they can put effort into turning a negative review into a positive one. No, it’s not that simple. It is indeed a little complex. By reaching out to your customers who leave bad reviews can help create a new buyer-seller relationship.

To Make long-term customers.

Your buyer can be impacted by the efforts you are willing to put into making your experience a tad better with your Amazon store. This move can influence your buyer to be your long-term customer and even spread the word about you amongst their peers. This will help you get exposure, and your brand image will certainly improve.

To Build Brand Credibility

You, as a seller, should always try to reach out to your customers and ask them what they think you can do to make the bad situation correct. This will make your customer have an improved perception of you and your brand. When a customer is convinced that even if you mess up with their orders somehow, you will always figure out a way to correct the error. Also, communicating with your customers will help you improve your business, in terms of, you will be aware of what your customers want and what they do not want. You can mould your brand according to your target users, which will certainly help your amazon store to thrive. One day or another, you will start getting good reviews, and you will be at the top of your game!

After knowing all these facts, will you be moved enough to use this feature? Get your Amazon brand registry ASAP if you don’t have it already. This feature will turn things around for you.

Amazon Prime has become one of the go-to shopping outlets of this millennial. From buying random household products like detergents, floor cleaners, sanitizers (particularly because of COVID-19’s outbreak) to stocking up kitchen and bathroom products to adding impulsively bought clothes to your wardrobe. Even when you have nothing to buy, the snacks section just gawks at you, becomes irresistible and does damage to your wallet. That’s exactly what Amazon is – in a nutshell – completely irresistible, making our lives convenient because delivery on the doorstep while equally denting our wallets because of the last-minute check out, impulsive buys.

We all are well acquainted with Amazon from a buyer’s perspective. Let’s turn the tables and analyse the nitty-gritty, behind-the-scenes work from a retailer’s perspective. If you are a retailer who’s selling unique products at affordable prices and still cannot see a boost in revenue, then this comprehensive guide is a one-stop shop for you. We have compiled a complete guide on Amazon advertising services where we explore and walk you through Amazon ads, so you get know-how of how they work and the benefits waiting to be unlocked if avail the advertising services, and how it can be a pivotal move for small retailers. Advertising campaigns can either make or break your business – you want to market your products just the right amount, not over market, not under market, bang in the middle!

Advertisers act as though they’re the middle man, taking out the time to understand your business, your business ethic, your products. After careful analysis and aligning their vision for your brand with yours, they then develop Amazon advertising campaigns that will help your business to grow.

There are mainly three types of advertisements that advertisers create for your brand to get more eyes on your products – the first of them being headline search advertisements. Ads appear as headline banner ads, predominantly above the search listing on search result pages. They walk the customer through seeking similar products to a specified Amazon page. Appearing at the very top of the search results page, headline search ads become an integral tool for boosting sales and brand recognition. These advertisements are more efficient than their other siblings because they are targeted and oriented by keywords, supporting three or more items at the same time.

Sponsored product advertisements work in a very similar, almost identical, manner to Google Shopping Network ads. They are inarguably the most popular type AND the most effective. Produced automatically from the advertised product listing, these advertisements can only be modified indirectly. When the target audience is attracted and prospective customers click on any sponsored product advertisement, they will see the details of the product on a new page which will in turn, yet again be an advertisement, boosting traffic and engagement with your brand page and products.

Amazon’s product display advertisements are relatively new to the market with Amazon having launched them in just the year 2019. This type of advertisement aims to target the interests of a plethora of customers with complementary products. Product Display Ads are also charged by cost-per-click and equally efficient but less accurate.

CONTENT WRITING needs to be well thought out. The trick to writing them is an odd art. You need to carefully thread your words and find that very fine line of balance between appeasing a ranking algorithm and solving a potential customer’s queries.

Your sales are highly dependent and reflective of how well you’ve mastered the art of Content Writing. This is why content writing services are such popular choices in the e-commerce circle. From a consumer’s standpoint, it pretty much goes without saying that shoppers consider product content as a crucial factor when shopping online. In fact, one of the most common causes of return and driving your customer away is that your product description did not match what was delivered to your customer. As a stat and basic common sense, 98% of buyers abort the idea of buying a product due to its inaccurate/incomplete description.

Evidently, content is critical. Looking to boost sales and conversions? Write original content that highlights your product’s features. You have to keep SEO in mind for this. Not only promising to boost sales, but accurate Content Writing can also lead to an increase in your eStore’s visibility and reputation. 

What is CONTENT writing?

In a nutshell, CONTENT is a marketing copy written to attract a user’s attention and persuade them to visit and purchase from your eStore. The primary idea behind writing Content is to identify a product, its functionality, usage, it’s features and then of course reasons to buy it.  

So, ideally, a description should highlight an item’s features, benefits, and details. Typically, there are five elements that you need to keep in mind and ideally, all these points should be checked when making a Content. 

* Title 

* Images

* Bullets [Feature Section]

* Description 

* Reviews & Ratings 

Keywords:

Search for relevant and popular keywords in your product’s niche and category. By picking out and identifying the most popular keyword, use it in the title for optimization. Avoid stuffing but make sure your required keywords are placed evenly throughout your product description. If a backend section is applicable to you that are where you put your long tail key words.

Brand voice:

Don’t hop and switch between your messages – recognize your brand’s voice and unique tone in order to stay consistent and not confuse your reason. Make sure you avoid bait and switch language. Put yourself in your consumer’s shoes and communicate solutions that make sense to your consumer. Make use of call-to-actions that resonate with your brand’s core belief.

Target audience:

Thorough research is key! This’ll help you understand the typical buyer persona that is involved in your niche and write according to your target audience demographics. Make sure you don’t overcomplicate the description with hard-to-understand words. Instead, opt for language and tone that resonates with your core audience. While doing this, you need to keep factors like location, age, language, gender and income levels in mind before writing your descriptions.

Interactive elements:

Ensure you use high-quality, top-notch product images. Incorporate shots from all angles, exhibit different colors, shades, models, if available. Make 360° videos of your product. For increasing user-friendly experience, use tutorial-like videos to demonstrate your products’ usage.

Do you want to sell on Amazon? Great. It’s less about what you want to sell and more about what exactly should you sell? That’s a leap of faith that needs to be strategized before delving into the world of Amazon, head-on. Quite naturally, it will take you a chunk of time to choose and figure out the right products to sell on Amazon. Half of this laborious struggle is weeding through the stats to find products that are not only popular and in-demand but also profitable enough to consider selling. The other half is pulling the trigger on those products that you have thoroughly researched and believe are worth pursuing.  Do they agree with your brand philosophy? Are they in line with your marketing ethos? This might not seem all that important to you initially, but, once your company/business gets up on its feet, your brand philosophy can generate a viable portion of your consumers – maybe you’re a vegan leather brand or you represent eco-friendly products.

Not every seller, manufactures their own products, therefore product sourcing essentially accounts for the need to rely on a trusted and public-acclaimed source, in order to getting products. The source can be anyone from a manufacturer or wholesaler to a drop shipping company.

In this day and age of ever-dominating eCommerce, many new and unprecedented sources, platforms and methodologies are emerging for potential sellers to make an unimaginable profit on a giant eCommerce platform like Amazon. As always, there’s a method to the madness and you need to crack certain codes before jumping directly in the competition bandwagon, with a random product under the sun. Any spur of the moment, uninformed, random decision can prove to be fatally injurious to even the smartest of sellers, financially.

Therefore, product research can give the best insights into marketplace trends, customer preferences, and future prospect analysis.

Durable Items

For new beginners, it is always financially most viable to sell durable and non-breakable items. It won’t be impressive for you to generate negative reviews from your customers in your very first attempt, solely because of damaged product issues – an issue that you, as a seller, are directly responsible for.

Another downside is, if your shipment is sent through Amazon under Fulfilment by Amazon, it’s impossible for you to improve shipping. You can only control your shipping and inventory if you manage everything yourself, at every end of the spectrum, resulting in a lot of headaches, especially, initially.

Learn from the Experts

Source your inspiration from everywhere – it can be from sellers already selling successfully on Amazon. You can learn so much from their story – where they went wrong, a risky move of theirs that profited them, there is always so much to learn, especially, from those people who are venturing in the depths and field as you. There are so many success stories to be heard, ready to have inspiration taken from them. Sellers who started as mediocre and are now successfully running their own corporate business, doubling, tripling their worth. The majority of them even succeeded after so many unsuccessful trials – analyze their footprints and make sure you learn from their mistakes. Look at their failure stories. Failures teach us a lot more than what success can teach us. Some sellers have even written books that explain their strategies along with their shortcomings. See what products they pitched, why they chose them, and most importantly, how did they monetize (make money out of selling) it. Pay special attention to what made their product win over others.

Keep a basic criteria intact. Always choose your products by screening them. Make a checklist, do your products fit that checklist?

* Keep a profit margin of 25-35 %.

* Go for the products with at least more than 30 reviews

* Bestseller rank should be under 2000 on Amazon

* Opt for taking on board light weight, durable and non-breakable items.

* Choose a trusted and publicly acclaimed manufacturer or wholesaler.

On a platform that has so much competition, you constantly need to stay on your toes and tread carefully. As an Amazon seller, that includes maintaining engagement and a high-feedback rating. Product reviews will attract more audience to your page, which will churn in more customers, in return. This is vital in e-commerce because a vast majority of the audience interested in buying your product will first look for reviews so as to judge how previous buyers received your product, whether it met their expectations or not, whether the product was true to the description and images you advertised, the quality and the list goes on.  By scanning feedback ratings on Amazon seller profiles, buyers are able to determine which seller is the most reliable and efficient. Almost always, the buyer will prefer to give their business to the vendor with the stellar ratings, especially if they’re choosing between listings around a similar, competitive price range.

Reviews can make or break your sales. A single negative review can outweigh the five positive reviews you have on your page, ultimately tarnishing your sales. Negative feedback decreases the chances of winning the Buy Box; the box on a product detail page that permits the customer to feature the item to their handcart, instantly, resulting in your Amazon selling privileges being revoked.

Amazon measures an Order Defect Rate (ODR) as its seller performance criteria, which is the percentage of your orders that have received feedback along with other poor customer reactions.

One and two-star ratings fall under the category of feedback. However, Amazon only considers four and five-star ratings to be positive; any feedback that’s 3 stars or less is considered beneficial. Amazon is transparent about having an ODR of more than 1% could result in losing seller privileges, meaning that sellers who have 1% of orders with one or two-star ratings could potentially have their seller privileges removed.

As a seller, you’re also a customer for something or the other so always put yourself in the buyer’s shoes before you even launch your product to avoid as many upset customers as possible. You’ve probably heard the phrase, “the customer is always right”. This is the time to implement that phrase – build customer relations by having a sturdy customer service team. If you’ve received a negative review from a buyer, address it immediately. Reach out to the buyer and ask about the difficulties they faced while obtaining your product or service. If the problem at hand can be fixed, attempt to fix it, according to your seller policy. After leaving the customer satisfied, politely ask them to take down their review. Nine times out of ten, they’d not only be willing to remove their negative review but also replace it with a positive one.

Do NOT offer your customers a refund in exchange for feedback removal – this is often strictly against Amazon’s rules and you can even wind up having your seller account suspended.

Instead of the sellers throwing refunds out left, right and Centre, Amazon’s port-of-call is for sellers to take out the time to acknowledge, understand and address problems properly. Instead of immediately inviting feedback removal, reach out to the customer with an apology and probable concepts for resolving the difficulty. If you immediately invite feedback removal, you’ll give the customer the notion that you’re only interested in improving your ratings, it’s their review that bothered you  and that you don’t actually care about their problem – and if that’s the case, they most probably won’t remove their feedback. Await their response before requesting feedback removal.

Amazon provides customers with the facility of getting rid of their seller feedback. However, you’ve gotta be on your tiptoes and address the problem as soon as possible because Amazon gives a 60-day window for the removal of feedback. If you procrastinate, you’ll end up missing out on that window of opportunity.

Category Approval:

Category approval is vital because it gives you the power of community. For instance, you can put your product in the respective category in order to get more buyer attention and enlist your products in a proper channel so it becomes relevant and convenient for the buyer to find.

Rejection is frustrating. It’s particularly frustrating when your money’s on the line and Amazon disapproves of your product and rejects from putting it up on their interface. This is the case when your category approvals need thorough improvements to meet Amazon’s standards and that’s exactly what we’re here for. We only charge you for our service once your product is approved, demonstrating the amount of faith and hard work that goes behind this service’s provision.

Amazon PPC Management:

In order to increase your company’s visibility to your targeted audience, VAs will come up with a unified Amazon PPC strategy, which includes (but is not limited to): keyword research, competitor analysis, bid management, automatic and manual campaign management, and a custom data-driven strategy. If you have existing ad campaigns, VAs will strategically tweak them to maximize possible return on your ad spend, reducing overall costs. After digging into your data, they’ll optimize your product, its listings and pinpoint key moments that can be optimized to increase sales and ensure your ads are reaching the right people. In a nutshell, VAs are trained to oversee the entire PPC process and help you create high-converting sponsored product ads, sponsored brand ads, product display ads, and video ads. Moreover, it is the VA’s duty to hunt for highly profitable keywords and manually use them in an effective way for the backend listing process i.e. content, etc. VAs also monitor the advertising reports and analyze the keywords with bad recognition and manage them by removing or altering them to minimize the loss.

VAs work on various strategies e.g. Up & Down, Down and Fixed Strategy and they use each strategy for different products individually. The focal point for a VA during a PPC campaign is conversions. The VA would also manage ads by getting into communities and groups with the higher protentional and relevant audiences for a better social standing and more profound position in the respective platforms.