When it comes to advertising and market the products you definitely search for the best platform which can market your products, drag high customer traffic and increase your sales. You never want to compromise the quality of your advertisement camping and you must want to reach a higher customer base. If you are an Amazon seller and in search of the best advertising tool here is what you are looking for.  

What is Microsoft Ads

Microsoft advertisement is one of the most powerful and workable platforms for searching advertisement campaigns which helps to achieve desired marketing objectives. It helps to target the specific audience in a particular search area and rank the product for high sales and marketing outcomes. It provides full information about a product or service for which a customer is looking for. 

Benefits of Microsoft Ads

Using Microsoft ads can be a great opportunity and progressive initiative for your business. Other than productivity and increase in sales there are several advantages of using Microsoft ads for your marketing procedures.

• Microsoft ads are less competitive as compared to other marketing and advertising tools.
• It provides cost-effective marketing and advertising platform.
• It helps to target the desired and specific audience for advertising which high income which is also called the in-market audience.
•  Microsoft ads target mobile users and display the related ads on their devices while mobile is in use of every second individual today.

Why you should Advertise Amazon Product with Microsoft ads

Advertising the amazon products with Microsoft ads can be a great source of improving customer bases. Other than this it can also result in grabbing decision-makers and competitive audiences who could more like to buy your products with a great ratio. Here are some potential reasons why advertise amazon products with Microsoft ads.

• It is a smaller market share but has a great opportunity which results in a drastic growth in your sales in UK and US.
• It helps to grab higher-value customers to your amazon products which can turn your items into profitable results.
• Microsoft has a strong control on demographics if you advertise your amazon product with Microsoft ads.
• It mainly targets a mature and affluent audience for you.

How can Amazon Seller use Microsoft ads: Complete Guide

If an Amazon seller wants to use Microsoft ads there is a complete guide in some simple steps which can help in setting Microsoft ads for amazon products.

• Setting marketing and advertisement goals
• Creating your advertisement camping
• Customizing and optimization of your advertisement camping
• Identify your budget
• Select your target location
• Set demographic characteristics of the target audience
• Selecting the language of your audience
• Putting effective and compatible keyword list
• Giving an attractive and competent title to your ad.
• Adding desirable and appealing descriptions to your ad.

Microsoft ads Options for Amazon Seller

Amazon sellers can use Microsoft ads by three different options which are mentioned below. It can help in driving the direct and indirect customers to amazon products and can increase the sales incredibly.

1. Microsoft Product ads
2. Microsoft Search ads
3. Microsoft Audience Networking ads

Microsoft Product ads

Microsoft products ads enable the amazon seller to advertise the products from the Microsoft merchant center. It includes the details of the products along with promotional texts and images of the products.

 Microsoft search ads

Microsoft search ads are paid marketing and advertising options for increasing sales for amazon sellers and other small business units.

Microsoft Audience networking ads

This is also an effective and most demanding Microsoft advertising method used by amazon sellers which target the premium sites which include  Microsoft Outlook, MSN, etc.

How Microsoft Ads are a good Investment for Amazon Sellers

• Microsoft ads leverage and boost the sales of the product of amazon sellers.
• It helps to increase the credibility and acceptance of amazon seller products.
• Higher traffic can lead to more product demands and an increase in profit margin for amazon sellers.
• It helps to sustain your existing customers and grab new potential customers.
• It pays less for a click, it means that when amazon seller advertises the products through Microsoft ads, amazon seller can do it in low budget.

Amazon is finally rolling out tools that allow sellers to extract every dollar from their Amazon marketing efforts.

Every brand is concerned to skyrocket their sales by stuffing efforts into making the best copy ever in terms of the product image, description, and Title to use in A+ content. But how do you know exactly that you can’t drive more sales than this without comparing data? Amazon has launched this new feature of “Manage your experiments” that allows you to do split testing for 1 to 8 weeks. This tool allows Amazon Sellers to test their content by comparing two copies of content to see which copy did great and drive more sales. A/B testing with Amazon’s “Manage your experiments” fine-tune A+ content and helps you analyze the results so that you can make your future content strategy similar to the copy that did well in the test.

Manage Your Experiments (MYE) is available in Seller Central in the US for those enrolled in the Brand Registry and is accessible for all vendors in Vendor Central.

Recent 2021 Update: Sellers can now run A/B tests on product images continuing with the product description and product titles. You will be able to do split testing based on product images to see which one is great for your future content strategy.

It’s good to trust your gut and are 100% sure about your first copy, but you don’t know that you can open a whole new stream of customers by making a second copy and split test both.

It helps you learn what your customers want to see and what type of content they expect from your Amazon Store.

In this post, I will walk through what Amazon’s “Manage Your Experiments” is, who has access to it, and how to get the most out of it.

Firsthand, let’s get started from scratch,

What is Amazon A/B or Split Testing?

Split testing and A/B testing are two different words for a similar purpose. When you test two different variables against each other and then use their results to analyze which one was more effective.

For example, there is a product about cleaning floors. For running a split test, you have to select two different pictures as a product image, two product descriptions, and two product titles. And, you let the software run a test using both contents.

The driven results will then tell you which content copy got the most conversion rates and was the most effective.

What is Amazon “Manage Your Experiments”?

“You no longer have to spend months testing different product marketing strategies when creating A+ content on your brand’s listings. The Manage Your Experiments tool helps you test two versions of A+ content simultaneously and shows you the results in an easy-to-understand dashboard. Through the use of A/B tests, you can compare the two versions of content and see which version resonates with Amazon customers.” – Amazon.

Amazon launched a new tool back in 2019 that allows Amazon Sellers to run an A/B test on their best content, including A+ content, product titles, and now after the update, their product images. Meaning that sellers will evaluate different aspects of your A+ content to increase conversion rate and produce more sales.

Who Can Use Amazon to “Manage Your Experiments”?

Manage your Experiments is only available for brand registered sellers and vendors based in the US marketplace. To use this amazing feature on Amazon, you must meet the eligibility criteria (that I’m going to discuss in detail below) to run Amazon’s Manage your experiment. There are two levels of eligibility:

• Brand eligibility
• ASIN eligibility

 

What are the ASIN Eligibility Criteria for Amazon “Manage Your Experiments”?

About the Eligibility criteria Here’s what Amazon says:

“ASIN Eligibility: An ASIN is eligible if it belongs to your brand and has received enough traffic in recent weeks to be eligible for experimentation. We only let you experiment with high-traffic ASINs to increase the likelihood that you can confidently determine a winner at the end of the experiment. Depending on the category, high-traffic ASINS may get several dozen orders per week or more. When selecting an ASIN to experiment on, MYE will show the eligibility status of most candidate ASINS, but note that ASINs with very low traffic may not appear at all.

If an ASIN isn’t eligible because it isn’t high-traffic, consider driving more traffic to it using advertising or other means. A+ experiments must have published A+ content to be eligible. Only one experiment can be run on any particular ASIN at a time.”

If you do have eligible ASINs, you’ll be taken to the Manage Your Experiments dashboard, where you can create and run your A/B tests.

If you have no eligible ASINs, you’ll get a message like this one:

“Ineligible Selling Partner

Manage Experiments is currently only available for selling partners who:

(1) Own a brand, and

(2) Have very high-traffic ASINs, and

(3) Have published A+ content on those ASINs.

If you are receiving this message, you have not been identified as a user who meets all these criteria. Check back next week; newly eligible selling partners are automatically added.

To become eligible for this tool, make sure you’re registered with Brand Registry and have published A+ content on your brand’s ASINs. And, consider driving more traffic to your ASINS.

If you believe you are receiving this message in error, please contact us.”

How To Check ASIN Eligibility for Amazon “Manage Your Experiments”?

To check your eligible ASINs, visit the “Manage Your Experiments” page and click on “Create a New Experiment.” If you have any, there you will see all your eligible ASINs.Once you have eligible ASINs, you’ll decide which variable you want to run the test first. Next, select a Reference ASIN you want to run the test on. The approval can take up to 7 business days, but usually, you will see the status of your application within 48 hours.

Once you are approved, create and schedule your products’ A/B test to make the most out of your marketing effort.

What Variables Can you Test with Amazon “Manage Your Experiments”?

You can test Product Title, Product Image, and A+ Content.

If you want to squeeze every dollar of effectiveness from making a second test copy, consider these variables as they play a very important role in the marketing strategy.

 

Product Title:

• Call Out Target Audience – example “Medicated Mattress for your Health Care.” This approach will help you attract relevant audiences.
• Call Out Use Cases – example “Non-stick pan for your Kitchen.” This approach will help your product lie in a specific niche.
• Add Target Keywords – Make sure to use relevant keywords and optimize your content with good SEO.

 

Product Image:

• Must be relevant
• Every angle should be covered.
• Specify layout and size

 

A+ Content

• Consider adding Graphical content
• Test using lifestyle images and product images simultaneously.
• Highlight product features

How Much Does Amazon A+ Content Cost?

Does Amazon charge for A+ content? Absolutely not! A+ content is completely free, so you can add A+ Pages on all eligible product listings. However, it is important to remember that creating the layout, editing the images, and writing the copy takes time and money, so utilize it wisely.

Why Do We Need Amazon A/B testing?

Amazon A/B testing can help you avoid unnecessary risks. This allows you to focus your resources to maximize efficiency and effectiveness. This will increase your ROI regardless of whether you focus on long-term customer loyalty or long-term customer conversions.

How Do I Create Amazon A/B Tests?

• Simply click the button to create a new experiment in the dashboard.

• Amazon will allow you to choose from the A+ Content or Product Title you would like to experiment with.

• After choosing the item you want to test, a workflow is created that will walk you through each step of setting up your experiment. After you are done, you will have two versions ready to be compared.

• You will need to fill in the infobox with an Experiment Name and Hypothesis for each item (this is your personal reference. If you’re running multiple experiments simultaneously, make sure it is clear and easy for you to recognize)

• Last, you should decide how long your experiment will run. The ideal time frame is 8-10 weeks.

How To Run an Experiment With Your Product Title?

If you wish to do an experiment using your Product Title, the option is to copy the Title currently used into your Version B. It’s easy to just make some minor adjustments to your new Title. Make specific, isolated changes for meaningful results.

Useful Tip:  Look at alternate images. They are often easier to understand and offer more information than your current image.

Now your experiment is up for review by Amazon.

How To Check The Status Of Your Active Experiments in “Manage Your Experiment”?

To check the status of your active experiments, in “Manage Your Experiment,” open your dashboard there. Then, you can check the status of your Active Experiments, and you can also create a new one from here.

Best Practices For A/B Testing In Amazon “Manage Your Experiments”

“Test One Element At a Time.”

REASON: If you have Version A with just one Title, one image set, and one type of text, but Version B with completely new Title, images, and text, you won’t know what factor this copy more effective than the other.

Is it the new Title? Perhaps it was the different Title or the different images and text. Unfortunately, it is impossible to know everything unless you test it one at a time.

The best practice is to test the Title. Then, you can run two identical copies and change only the Title.

Useful Tip: Test only one element at a given time to determine which ones have the most impact.

How Long Should I Run Amazon A+ Content Experiments?

According to Amazon experts,The best practice is to run your Amazon A+ Content Experiments for 8 weeks. However, the available time is between 4 to 10 weeks. 8 weeks are enough to analyze the data and start planning your new content strategy. Make sure to utilize it fully!

One Of The Big Flaws Of Amazon’s Manage Your Experiments

Amazon is a little unclear about the criteria that are required to be eligible for experiments. Amazon sellers have posted on Amazon’s seller forums that they have heard of some people qualifying for ASINs with between 1000 and 2000 sessions/month. Others have ASINs with more sessions/month but still aren’t eligible! So that is the only and one of the big flaws of Amazon “Manage Your Experiments” so far!

Get the Best Out of Your Experiments

It all depends on your current position with your brand. If you are just beginning, there might be more low-hanging fruit that will provide you a higher return on your investment. But, if your brand is already established, this tool can help you determine which elements are most important. So make sure to analyze your business first before starting to proceed with this tool.

Amazon has recently launched a new feature called as “budget rule” that is going to save advertisers from all the hassle of manually tunning the budgets. With this rule, you can set the budget for every campaign in advance. By doing so, you will have more control over your budget. Your budget rule can either be scheduled based or performance-based.

How to get started with budget rule

Getting started with Amazon’s budget rule is super easy. You can create and also update your previous budget rules by simply tapping on campaign name in the budget rule tab present within the campaign manager. After that, your active rules will be evaluated on daily basis.

Schedule based budget rule:

It enables user to set budget rule for any specific date or events. Like if you are planning to make a super hit with your valuable product on black Friday, Christmas, or cyber-Monday then set budget rule for it right now. You can also set budget rule for customize date. However, your budget rule will be implemented on specified date. Another attractive thing is that you will receive budget recommendations from Amazon on special occasions. For instance, you will be provided with previous best shopping budgets on black Friday sale. You can also increase budget for some limited time in a day according to the specified percentage. Four parameters that you need to provide while setting the schedule budget rule are rule type, Date range, recurrence, and increase budget by.

Performance based budget rule:

By considering the performance metrics of the campaign you can increase or decrease the budget. We know that no one of us wants to get out of budget during peak days and hours. Well, you can apart yourself from this situation by taking advantage of the performance budget rule. All you have to do is to keep an eye on the performance metrics of your product and you are good to go.

Budget rules are evaluated on daily basis in order to calculate the campaign budget for day. Your rules must satisfy the conditions to increase the budget according to specified percentage. Otherwise, daily budget rule will be implemented on specific campaigns. Whenever you will create a new budget rule or make an update it will be evaluated immediately. If you have specified more than one rule and it also satisfy all the condition then after evaluation the rule having highest budget will be applied. Your budget rule can either be active, pause, on-hold, pending start, expired, or budget threshold not met. You can also check the historical values of budget rule for almost up to 90 days. Along with it, you can also view changings in daily budget.

Amazon is one of the leading franchises in the online trading niche. It can be really challenging when you are an active trader on Amazon. You may feel the pressure is too much and oftentimes you feel like there could be something that assists you. When it comes to hiring someone for assistance, there are many factors that need to be taken into account. Authenticity and reliability on a budget are major factors that you must check before getting yourself an assistant. What if we tell you that there is someone who can assist you with your trade?

In the following article we shall discuss where you can find the best Amazon Virtual Assistant.

Who is an Amazon Virtual Assistant?

In the world of eCommerce, Virtual Assistance is quite common these days. When we say Virtual Assistant, we mean that they assist you with your work remotely with efficiency. They will make sure that your Amazon store is performing well.

Your hired Virtual Assistant can offload certain tasks that necessarily aren’t required to be done strictly by you, therefore, saves you your time. Your Virtual Assistant can be handy when it comes to, say, product listings all the way to the critical tasks. They are supposed to offer you with necessary support for your Amazon Store. So it is crucial to hire one who is a reliable resource.

Why is it crucial to hire an experienced Amazon Virtual Assistant in US?

Finding the best resources for your organization is the key. It is very crucial to hire somebody who is experienced. When it comes to virtual assistants, it goes down the same road. It is very important that you hire an experienced Amazon Virtual Assistant, for you are going to give access to your Amazon store. Handing it over to someone who is less experienced is a possible threat to your Amazon business, this is why you should be careful about who you hire for such a significant job for your amazon store. You should consider only getting the top virtual assistants in the US. There are many virtual assistance companies who offer you services of providing top virtual assistants.

Your Guide to Hire the Right VA for your US Amazon Business:

When looking for a Virtual Assistant for your US Amazon Store, you should keep a track on certain things. Here are some of the key-points that we had put together for you to quickly go over before you hire a Virtual Assistance who is actually efficient and beneficial for your Amazon business. You can also consult Virtual Assistance Companies that provide you with the top Virtual Assistants in the US.

Things to look for while hiring your Amazon Virtual Assistant:

• If they have degrees/diplomas that are relevant to you field of requirement
• If they have other clients at the moment
• How long have they been working as a Virtual Assistant, what are their best skills, and what they hold expertise on?
• Are they having any experience with the products that you trade on your Amazon Store?
• How do they deal with their tasks; follow-ups, feedbacks and reports?
• What tools do they know?
• What is their concern about their employers?
• If there are any former clients with whom you can have word about their performance.
• If there are any areas where they can improve.

Alongside these key-points, you must also be open to cater them if you want them to perform well for you. You should ask them if they agree with the working hours you require for your amazon stores, would they like to have holiday time-offs and if they consent to you using monitoring tools for their performance.

The above-mentioned points are up to you, in terms of however you like your employer-employee relationship, but the following points are extremely crucial to be agreed upon:

• How much do they charge?
• How do they handle confidential data of the company?
• Do they absolutely agree to sign a contract and a Non-Disclosure Agreement?

After you have gone through the above mentioned Checklist, comes the time where you give them a test run. Assign your potential candidates a task to complete. How your candidates score on the tests will help you figure out the most suitable candidate to hire as your Virtual Assistant.

You cannot always expect your hired virtual assistant to be extremely perfect. You can always assist them to learn how to be the best virtual assistant for your amazon store. This really helps to make your virtual assistant your long-term, well performing employee.

Where can you find the best Amazon Virtual Assistant in US?

Now that we have mentioned all the qualities you should look for in your Virtual Assistant, our next concern is where can you find the top virtual assistant in the US?

You can always skim through freelancing platforms to connect to freelancers around the globe, in order to look for the best Virtual Assistant. Many platforms connect you with off-shore freelancers who can still be your potential candidate for a virtual assistant. You can find long-term candidates that will work for you as your virtual assistant.

On the other-hand, instead of looking for a Virtual Assistant yourself, you should also checkout Virtual Assistant companies that provide you with virtual assistant services for Amazon. Some of these companies can provide you with Top Virtual Assistants who are experienced in the field and will surely take your Amazon business to the next level.

Here Bizistech comes:

In conclusion, when you hire someone for your business you should always be careful. Since they are going to have all the access to your business, you must hire a Virtual Assistant who is surely reliable, an efficient resource and knows how to simply do their job. In order to get good services, you must be open to cater them generously. Bizistech dominates the Amazon VA industry, representing time and cost-effective virtual assistants. They can dive in deeper to provide expert solutions that can boost your Amazon Business.