BIZISTECH is a pioneer in the league of E-Commerce service-providing companies. We have not only helped our clients achieve heights in the e-commerce business, but we also have made a great impact among the top ranking website and made a name for ourselves. We are proud to have great clientele in PPC, E-Commerce, and Digital Marketing field. We have achieved great milestones and proved our worth by the hustle and the hard work our team puts in. Here are some details about the milestones BIZISTECH aced:
The Manifest is a business news and how-to website that compiles and analyzes practical business wisdom for innovators, entrepreneurs, and small and large business websites. In their article “TOP 30 PPC MANAGEMENT COMPANIES OF PAKISTAN” published earlier in April 2021, it was a proud moment for BIZISTECH as we topped their list ranking as NUMBER ONE. Here’s a glimpse of the article:
Clutch.co is a leading website that analyses the Ratings and reviews of leading IT, marketing, and business services companies. Clutch is a major data-driven field guide for B2B buying and hiring decisions. We are honored as the Clutch.co has recently posted the list of “TOP 15 INTERNET MARKETING COMPANIES” and yes, BIZISTECH also made it into the list as we ranked in the 11th position. Catch a glimpse yourselves:
Superbcompanies is a research portal that provides ratings of IT companies. The SuperbCompanies rankings evolve companies that offer advanced solutions for businesses all over the world. Each ranking represents the top companies of the corresponding sphere (category). The SuperbCompanies experts compile a long list of companies with 10 years of experience in various industries. We are so proud to be enlisted among the “TOP E-COMMERCE PPC COMPANIES” as we managed to ace the 10th position in their recent article about internet shopping and e-commerce. It has been a joyful moment for team BIZISTECH to achieving such a great milestone. You can read the article as follows:
On a platform that has so much competition, you constantly need to stay on your toes and tread carefully. As an Amazon seller, that includes maintaining engagement and a high-feedback rating. Product reviews will attract more audience to your page, which will churn in more customers, in return. This is vital in e-commerce because a vast majority of the audience interested in buying your product will first look for reviews so as to judge how previous buyers received your product, whether it met their expectations or not, whether the product was true to the description and images you advertised, the quality and the list goes on. By scanning feedback ratings on Amazon seller profiles, buyers are able to determine which seller is the most reliable and efficient. Almost always, the buyer will prefer to give their business to the vendor with the stellar ratings, especially if they’re choosing between listings around a similar, competitive price range.
Reviews can make or break your sales. A single negative review can outweigh the five positive reviews you have on your page, ultimately tarnishing your sales. Negative feedback decreases the chances of winning the Buy Box; the box on a product detail page that permits the customer to feature the item to their handcart, instantly, resulting in your Amazon selling privileges being revoked.
Amazon measures an Order Defect Rate (ODR) as its seller performance criteria, which is the percentage of your orders that have received feedback along with other poor customer reactions.
One and two-star ratings fall under the category of feedback. However, Amazon only considers four and five-star ratings to be positive; any feedback that’s 3 stars or less is considered beneficial. Amazon is transparent about having an ODR of more than 1% could result in losing seller privileges, meaning that sellers who have 1% of orders with one or two-star ratings could potentially have their seller privileges removed.
As a seller, you’re also a customer for something or the other so always put yourself in the buyer’s shoes before you even launch your product to avoid as many upset customers as possible. You’ve probably heard the phrase, “the customer is always right”. This is the time to implement that phrase – build customer relations by having a sturdy customer service team. If you’ve received a negative review from a buyer, address it immediately. Reach out to the buyer and ask about the difficulties they faced while obtaining your product or service. If the problem at hand can be fixed, attempt to fix it, according to your seller policy. After leaving the customer satisfied, politely ask them to take down their review. Nine times out of ten, they’d not only be willing to remove their negative review but also replace it with a positive one.
Do NOT offer your customers a refund in exchange for feedback removal – this is often strictly against Amazon’s rules and you can even wind up having your seller account suspended.
Instead of the sellers throwing refunds out left, right and Centre, Amazon’s port-of-call is for sellers to take out the time to acknowledge, understand and address problems properly. Instead of immediately inviting feedback removal, reach out to the customer with an apology and probable concepts for resolving the difficulty. If you immediately invite feedback removal, you’ll give the customer the notion that you’re only interested in improving your ratings, it’s their review that bothered you and that you don’t actually care about their problem – and if that’s the case, they most probably won’t remove their feedback. Await their response before requesting feedback removal.
Amazon provides customers with the facility of getting rid of their seller feedback. However, you’ve gotta be on your tiptoes and address the problem as soon as possible because Amazon gives a 60-day window for the removal of feedback. If you procrastinate, you’ll end up missing out on that window of opportunity.
Category approval is vital because it gives you the power of community. For instance, you can put your product in the respective category in order to get more buyer attention and enlist your products in a proper channel so it becomes relevant and convenient for the buyer to find.
Rejection is frustrating. It’s particularly frustrating when your money’s on the line and Amazon disapproves of your product and rejects from putting it up on their interface. This is the case when your category approvals need thorough improvements to meet Amazon’s standards and that’s exactly what we’re here for. We only charge you for our service once your product is approved, demonstrating the amount of faith and hard work that goes behind this service’s provision.
In order to increase your company’s visibility to your targeted audience, VAs will come up with a unified Amazon PPC strategy, which includes (but is not limited to): keyword research, competitor analysis, bid management, automatic and manual campaign management, and a custom data-driven strategy. If you have existing ad campaigns, VAs will strategically tweak them to maximize possible return on your ad spend, reducing overall costs. After digging into your data, they’ll optimize your product, its listings and pinpoint key moments that can be optimized to increase sales and ensure your ads are reaching the right people. In a nutshell, VAs are trained to oversee the entire PPC process and help you create high-converting sponsored product ads, sponsored brand ads, product display ads, and video ads. Moreover, it is the VA’s duty to hunt for highly profitable keywords and manually use them in an effective way for the backend listing process i.e. content, etc. VAs also monitor the advertising reports and analyze the keywords with bad recognition and manage them by removing or altering them to minimize the loss.
VAs work on various strategies e.g. Up & Down, Down and Fixed Strategy and they use each strategy for different products individually. The focal point for a VA during a PPC campaign is conversions. The VA would also manage ads by getting into communities and groups with the higher protentional and relevant audiences for a better social standing and more profound position in the respective platforms.
You don’t need to stumble through and figure everything out on your own. Listing optimization, itself, is pretty self-explanatory; optimizing your listing to help organic rankings and sales. However, as a process, it can be something tricky to tackle, especially, if you’re trying to juggle everything all at once. A vast majority of the product listings on Amazon aren’t optimized optimally (pun intended). Business owners simply don’t have the time or energy to knack at optimization and keep up with follow-up tabs and updates. This, however, doesn’t make it any less vital to keep your listing optimized to boost sales and sustain growth, which again, is where VAs take the reigns and optimize listings with potential keywords to rank for search terms that buyers frequently use. After their due research, they also optimize with the specific, buyer-oriented sets of images, titles and descriptions to generate greater conversion rates.
The optimization should be updated 1 to 3 times in timespan of a month depending on the ongoing strategy and make sure the keyword usage is optimal. i.e. highly effective keywords regarding the current marketing strategy. As the content is divided into three parts, title, bullet points and description, make sure the content is highly professional and enriched with information and user readability must be prioritized.
When it comes to images, always use HD Quality of images. As the backend allows 7 images so, make sure everything is pin-pointed about the product. And do not forget to fill all the minute details e.g. dimensions, material, usage etc.
Put in Work:
Overall, according to your ground rules (monthly or annually – depending upon the nature of your work and business), virtual assistants and entitled to provide you with business reports, advertisement reports as well as tax report invoices to keep you up to speed with your overhead charges and how much is going into what, where and when, for accountability purposes, per se.
Money is tough to earn and a handful of employers may argue that it’s cost-effective not to hire virtual assistants, in order to maximize profits. However, with a gentle squeeze of budget, you’re able to get yourself a literal assistant who takes care of everything technical and analytical for you. Hiring virtual assistants, especially, from countries like Pakistan where labor force is not only abundant but also cheap are opportunities foreign corporate giants jump at. In the long run, it’s less hassle for you to take and having someone solely focused on these aspects and expenditures allows for your company to blossom. There’s only so much one person can look after and dividing the work-load is a sure-fire way to success.
Branding is the most prestigious way or jumping into any market with a great level of security and less liabilities. Brand is an idea that has been installed into the regular user’s brain because of the trust and mindset that has been built; that is, if something is owned by a particular brand, it must be good. So, keeping this in mind, branding is a non-street/by the book “unsung” term of building trust and acquiring more customers.
When it comes to Amazon branding, it comes with great amount of perks and features because once your brand has been registered; (the process is really simple, believe me) you will have more access and control over it.
As I said earlier, the registration process is really simple and it comes with great convenience. One thing that is a must while brand registering is you to have a registered trademark. The trademark is the main key for getting your brand rolling with the amazon seller central as well.
Jumping into the Brand Registry:
Save your time and efforts and take notes about how to get your brand registered at the ease of sitting in your comfort zone while reading this article. They key requirements of brand registry are a few. For e.g. you should have a government registered trademark number, a list of countries where your manufacturing and distribution is done, product categories for the products being listed and the major one; brand name with the active trademark registered.
Once your brand is registered, all you need to do is be easy and relax because it would resolve your product content violation issue by 99% and gives you an authenticity over your content. Amazon will take care of your brand representation so that the customers will make sure that they are buying from the authentic seller and not someone unknown.
Amazon will also give you access over tools like Brand Content, Sponsored Brands, Stores, and the Brand Dashboard and you can boost your sales sky-high by taking advantage of these tools. The new users don’t really have to pay any fee if you already have a trademark registered but for trademark registration you must have to pay around the figure of $225 to $400 which may also vary.
The most recent couple of weeks, Amazon has been shrewdly dropping some “game-changing” refreshes through its Seller Central News channel. A week ago the enormous news had to do with a venders’s very own data being conceivably presented to all purchasers.
Today, you may have seen an apparently irrelevant news story title on the channel that said; “Changes as we get ready for an effective pinnacle.”
A couple of weeks ago, many sellers have been seeing significant delays to their replenishment shipments being checked in, especially in some of the Texas and California distribution centers. Items that were delivered weeks ago still have not gone into inventory.
For a Project 5K product, look at this shipment that was created on June 18, and delivered on June 23.
Normally, it would go into inventory by the next day (or day after). However, look at the history of it in Shipment events:
Above all else, they show that it didn’t get conveyed until July 1 for reasons unknown. However, past that, it despite everything has not gotten checked in now 3 weeks after it truly conveyed! Not to mention got, and put into dynamic stock. Different merchants are indicating comparable things, even from bigger direct shipments from China.
The theory has been that Amazon doesn’t have the ability to manage the entirety of the stock that individuals have been sending in of late because of expanded online deals. The present news declaration may loan some confidence to this hypothesis.
“Even though it’s July, we’re preparing early for the holiday season to meet sustained increased demand, and have already reduced our own Retail product ordering to accommodate more of your products and help you continue to see sales growth.”
In their statement, Amazon themselves say there is increased demand, and have scaled back on their own products they purchase to sell to accommodate more third party sellers.
“We are working to manage inventory performance to ensure all products have space available during peak. To enable this, we are changing the IPI minimum threshold requirement to 500. Sellers below 500 will be subject to limits effective August 16, 2020 through the end of the year.”
Here is the primary ball to drop. You have to keep your IPI at 500 or better. That is your Inventory Performance list. This used to be on your principle merchant focal Dashboard, yet now the best approach to see it is by clicking here, or by setting off to the menu bar in vender focal, hitting Inventory, at that point hitting Inventory Planning.
Elements that influence this record are having overabundance stock, your sell-through rate, the measure of abandoned stock you have, and your FBA In stock rate. Here is the one from Project X which is low because of casket rack being unavailable.
Here’s the part that is going to affect more sellers
“To maximize selection for customers during peak, we are introducing ASIN-level quantity limits on products in FBA. Most products will have enough space available for over three months of sales.”
This is like what was going on during the pinnacle of coronavirus and affected a great deal of merchants. This is particularly going to influence the individuals who send all their stock straightforwardly to Amazon from China, just as any merchants propelling new items. “You can see amount limits for your items on the Restock Inventory page and the Restock report. We will consistently audit this and, whenever the situation allows, make changes in accordance with take into account a greater amount of your items.”
The above is for the egg tray. It says our maximum is 770 units to send in. That’s pretty decent. I actually usually do not have more than 300 in at any time anyway since I store these in my own warehouse so I can maintain good control on the inventory.
Let’s take a look at the coffin shelf that has been out of stock for a month.
Again, I do not send more than 1000 at any time on these so this should be no problem as well. But based on this, and the others I tested, I tried to see if I could reverse engineer the formula that Amazon is using to determine the amount. I could not come up with an exact formula, however for items that have been consistently in stock, it seems to be around 3.4-3.6X your last 30 day sales.
However, that’s only on a few accounts with an IPI score of less than 650. On an account that has a 750 IPI score, the amounts we could replenish was 5-12X what the last 30 days were. Another one that only had a 500 score, still had maximum inventory of 10X of their previous 30 day’s sales. Whatever formula that Amazon is using, it is obviously based on a lot more factors than just your sales velocity or your IPI.
Regardless, even if it’s a mature product that is selling well, you need to check your restock report, to make sure that you can send the quantity you want to Amazon if you are one who orders the product to ship directly. If what you have to order is more than your maximum storage capacity, you will have to consider sending some of your order to a 3PL Warehouse.
Where this REALLY affects sellers is on new products, slow selling products, or dormant products. It seems like for these, there is now a standard 200 QTY limit. This is the case on newer accounts, and established accounts that we tested.
If you add a new item to your account, you will not see it right away in the “Restock Report.” However, if you try to manually do a replenishment order, you will see that it limits you.
Here is how it looks if it’s a dormant product that has not had sales in the last few months:
Keep this in mind if you are trying to launch a product in Q3 or Q4. Very few manufacturers will allow you to have a MOQ of only 200, so you have to plan on splitting up your shipments, or biting the bullet and getting a 3PL to house the rest of your inventory.
As you start going through your first 200, the theory is that your limits will increase, but it would be EXTREMELY difficult and expensive to try to send your inventory 200 at a time via Ocean from your manufacturer in China. You would be running out of stock frequently.
For Helium 10 users out there, would it help if we put your maximum order quantity in an easier to find place inside your Helium 10 dashboard? As with any change Amazon makes, sometimes it will cause us some difficulties in the short term, but remember that this move is not the end of the world. You STILL will be able to launch new products, you just might have to be a little bit more creative with your supply chain.
Thousands of buyers around the globe visit Amazon daily, Looking for millions of products. All these visitors are an opportunity window to sellers. Sellers compete with each other to score the sale.
Most scoring sellers take the lion share by using the advanced strategic approach, Which starts from perfect product development until the best marketing strategies.
Amazon understands the needs of the market. To match the most relevant buyers and sellers, Amazon has offered paid advertisements.
Targeting the most relevant and profitable audience is one of the biggest hurdles faced by the Sellers.
Taking paid advertisements to the whole new level, Amazon has launched a new Amazon Demand-Side Platform (DSP).
With DSP, brands can target highly intended shoppers on and off the amazon. The most relevant targeting enables the brands to build campaigns that will scale up advertising and marketing strategies.
As per the marketers, DSP will help brands build brand awareness and reach the most qualified customers.
What is Amazon (DSP)?
Amazon DSP formally is known as an amazon advertising platform, or AAP is demand side platform. It provides a single interface, which includes multiple ads and data exchange accounts.
The single interface will empower the advertisers to be flexible with the self-managed programmatic digital marketing campaigns,
programmatic digital marketing campaigns
will enable advertisers to have opportunities optimization by driving awareness, consideration, and sales on and off platforms.
The best thing about the DSP is that advertisers can scale the ads to the qualified shoppers not only to amazon owned and operated sites but also to the major publishers, websites, and the app through the largest third-party exchanges.
Amazon DSP Targeting the Strategic approach.
Contextual: Buyers or consumers that are actively looking for products relevant to your brand.
Lifestyle: Buyers or consumers that shows search and purchase history or habits highly relevant to lifestyle groups such as vegans, fitness or hunting, etc
In-Market: Buyers or consumers that have shown intent in the past 30 days buy a product within one of amazon’s subcategories.
Lookalike Audience: Buyers or consumers who have similar buying behavior and demographics to your current customer base.
Remarketing: Buyers or consumers who have previously engaged in such search, viewing the landing page, or buying it.
Advertising Audience: A list of buyers or provided by the advertiser.
In April 2020, Amazon announced that advertisers would gain more in-market & behavioral audiences globally. Amazon wrote In a recent blog post, “this release doubles the in-market audience catalog, expanding the in-market audiences available across all locales.”
Ads Type for Amazon DSP
Amazon DSP has two advertising options:
DSP ads appear on amazon’s own set of network streams and amazon owned web properties (such as IMDB, Goodreads, and more), other popular websites, and well-known mobile apps.
Amazon DSP provides full-funnel reporting metrics, including domain-level reporting and date of audience insights, which helps advertisers better understand the path to purchase from when the ads first were served to specific actions the customer takes after.
Ecommerce in 2020 has boomed even more than and is one of the most emerging and fast-growing sectors in the world. Only $3.5 Trillion was made selling online in the USA alone.
However, the success of an individual eCommerce brand relates to factors of product selection criteria, quality, market, and buyers of it. Many eCommerce brand startups fall flat on their faces in the first months of business because they don’t focus on sourcing in the early months of their business.
Product validation is, therefore, essential to ensure that your items do have the demand in the market and a sound number of committed buyers who will support your product along its path to success and help you (seller) achieve your eCommerce goals.
What validates your idea (Product selection) to ensure its success?
We will cover some points here:
Confirm that there is a need:
Once you have seen a product and noticed that it could be even better than this. Look around the local and on the internet. Interact with different groups or communities that might cross over into your target audience & gain their reviews and feedback on what they think of it that can help in coming up with a new idea. Look for ideas and reviews on social media and subreddits you can get motivation from and eventually build the brand.
Finding Good Ideas:
Read bad and negative reviews and find a way to improve that targeting product in that category. Look at trends using Reddit, google trends, and other channels to learn what’s trending and in demand right now in the market these days. Once you have a hold on where the order is at, consider asking these communities how you could best solve the problem your product would one day meet for them.
Proves that your buyers will indeed purchase that product you manufactured:
Once you have chosen the product, look for a market if the people will indeed buy it upon launch. A sound number of buyers means it will hedge the risk of placing an order.
How to Protect Your Idea?
It’s more comfortable to mimic and make products ever due to this massive boom in the eCommerce field and ever-growing competition hence bringing lower pricing in so many countries. But remember that sometimes large reach competitors can push you out of the industry or category if you don’t protect your brand idea.
(i) SEO Competition:
When you want to go and protect your brand, you need to come up with a brand name that is not in use already by any other firm in your class of business which would be eCommerce. So the first thing that should be done is to look at certain keywords or future brand names of your business on google and confirm if your idea is in fact being used by any other market giant.
(ii) USPTO Search:
Do the same search with USPTO and verify if there is anything listed as a business with them. If not then you can begin the registered, which will cover you for a year once it’sits approved.
(iii) Niche Specific:
The best brands follow niche-specific targeting methods instead of juggling around a lot of categories.
It prevents others from creating the same product and selling anywhere. It can range to protecting similar products or any future ideas that are to bring to life in the future. Remember that there are two types of patents: (a) Utility Pattern (b) Design Pattern.
Covers the functions of the product.
Covers the design of the product.
Protects the words, phrases, logo, symbols or other ID factors more specific to marketing and services.
NDA (Non-Disclosure Agreements):
Holds the other party or seller liable for the information shared regarding a product.??
How to successfully source your product?
Work with a factory:
Finding the factory that manufactures the goods instead of looking for a wholesale, distributor, or trading company is better because they can offer more customization options when it comes to other sourcing options. Not to mention the best pricing options available as well because of enormous competition.
Where should they be based?
Learn about the area of product manufacturing because mostly specific areas have a set of expertise where a particular product is manufactured. This will help you create your desired or tailored outcome to your expectations because they will possess the skill set.
Take change; for example, it’sits best known for the watch industry only.
validate their capabilities:?
Try to gain as much information from them as possible such as:
How efficient are they?
What is their manufacturing capacity of production in total?
Who are they associated with or working with the right bow in terms of brands?
If you aren’t sure that the sales rep you are talking to has access to that particular facility or factory, then have him write your name and date and take images in different areas of the factory to prove his legitimacy. This is a neat way to validate the factory remotely and not to have to go there.
It’s recommended that you manufacture the sample with the actual factory instead of having it built locally to avoid other logistical and equipment expenses.?
Now that you have the factory for sourcing and the idea in place, are you at peace?
Peace of mind is essential when it comes to sourcing goods. If you aren’t confident with the product you are creating in any way and still have doubts about its success, you won’t be at peace with it.
When you think of the successful sourcing, it affects your bottom line such as COGS:
Without successful sourcing, even the profits can be cut off and have a big difference in benefits. Above mentioned is just an example of the difference in successful supply affecting the profit margins.
To sum this up, here are the steps you need to follow to have a successful product launch.
Running an eCommerce business is tough? especially for small to midsize companies. But you didn’t need me to tell you that.
Not only do you have to run your business, but you also have to manage your online store. Do you have to update products, add new products, update prices, manage promotions, handle shipping, provide customer support? the list is endless.
However, as a business owner, it’s better to spend your time doing what you do best? running and growing your company. But that’s not to say the routine tasks and administrative duties aren’t important because they absolutely are.
I’m just saying maybe you should outsource those jobs to some eCommerce virtual assistants who can help you run your website, freeing up your time to focus on the more strategic aspects of your business that can increase revenue.
There is any number of virtual assistant services? both domestic and offshore? you can turn to if you’re looking for skilled people to help you become more productive. And you can contract their services for much less money than hiring full-time employees. You can Google the phrases? virtual assistant? and/or ?eCommerce virtual assistant? to find such services.
To get you started, here are seven eCommerce tasks you can outsource to your virtual assistant team:
1. Customer Service: To be successful, you have to keep your customers happy. But that’s a time-consuming job. A virtual assistant with good customer service skills can answer customer questions via phone, live chat, email, and social media. He can answer questions in real-time for customers almost ready to pull the trigger on a purchase, tactfully handle dissatisfied customers, deal with shipments that are lost, and more.
A virtual assistant can guide customers through the sales process while they’re still on your website, increasing your conversion rates by offering human support at the time of purchase. Additionally, while the virtual assistant is interacting with your customers, he can identify opportunities for cross-selling and upselling.
2. Order Processing: A virtual assistant can handle processing your company’s orders including order entry, shipment, and invoicing. So let him compile the orders, send customer invoices to your drop-ship vendors and/or shipping companies, and other daily tasks.
3. Returns/Exchanges: Your virtual assistant can manage the returns and exchanges of products for you. He can communicate directly via email with customers and suppliers to set up product returns, exchanges, and refunds.
4. Manage Inventory: If your virtual assistant is skilled in inventory management, he can monitor stock levels, update your website to reflect the stock your suppliers have on-hand and in their warehouses, and let you know when you need to replenish certain products.
5. Order Products: Not only can your virtual assistant manage your inventory, but he can also keep your virtual shelves stocked. He can work with your suppliers, send invoices to accounts payable and handle getting stock into your warehouse or anywhere else it needs to be.
6. Website Maintenance: After you set up your eCommerce site, you have to manage it consistently. A virtual assistant with the right qualifications can ensure that your website is offering your customers seamless shopping experiences with no errors.
Your virtual assistant can:
Update web pages if you make any changes to your prices, services, add or subtract products, or even add new team members.
Check for broken links.
Format images to be sure they are of the highest quality.
Update copyright date to ensure it’s current. Out-of-date copyright on your website could cause visitors to think you’re out of business.
Add the latest news about your business. Do you have the latest news in the section on your website? If you do, your virtual assistant can keep this section updated for you with current news about your business. There’s nothing quite as bad as having news that’s six months old on your latest news page.
7. Writing/Submitting Press Releases: If your virtual assistant has the right skills, he can write your press releases for you and submit them to the press release websites. If you’d rather write your press releases, your virtual assistant can still set up the accounts with the press release websites and submit them for you.
So, if you’d rather spend time growing your eCommerce business instead of spending it on administrative tasks, maybe hiring a virtual assistant can help you refocus your efforts.
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