Amazon is the go-to online retailer for consumers in the modern times because of the company’s wide selection of products, competitive prices, and customer-centric policies.

Amazon’s Prime Exclusive Discounts program is just one example of the company’s dedication to its customers. Here, we’ll explore Amazon Prime Exclusive Discounts to learn their ins and outs and provide a detailed guide to implementing them.

Members of Amazon Prime are the only ones who can take advantage of the Amazon Prime Exclusive Discounts program. Electronics, home decor, clothing, and more are just a few of the many categories represented by the site’s many discounts and deals. Prime members have a leg up on non-Prime customers thanks to Prime Exclusive Discounts, which are limited-time specials with discounted prices. If you are not aware of how prime discounts work, and how to set them up, worry not because we’re here to tell you exactly that. Let’s dive in and check out what all the buzz is about with Amazon Prime’s special offers.

What is Amazon Prime Exclusive Discount?

Amazon Prime Exclusive Discounts provide exclusive deals and savings to Amazon Prime members, enhancing their overall shopping experience. Offers under Amazon Prime Exclusive discount offer will show the discounted price with the regular price crossed out right under it. Buyers will also see a savings summary in search results and on product detail pages.

Products from all categories, including electronics, home goods, clothing, cosmetics, and more, are on sale. Discounts can be in the form of discounted prices, percentage discounts, limited time offers, or a special campaign such as a buy-one-get-one-free offer or free shipping.

Customers are encouraged to remain Prime members by the exclusive discounts offered to them. As a Prime member, you’ll get access to exclusive discounts across a wide range of product categories, every day of the year. Prime Exclusive Discounts provide members with an additional incentive to purchase at Amazon for everything from basic necessities to luxurious treats.

By understanding the significance of Amazon Prime Exclusive Discounts, Prime members can fully capitalize on the benefits and maximize their savings. In the next section, we will explore the step-by-step process of setting up Amazon Prime Exclusive Discounts, allowing you to unlock a world of exclusive deals tailored specifically to Prime members.

Benefits of Amazon Prime Membership

Here are some of the most glowing benefits available to Amazon Prime members:

  • Free and Fast Shipping: Prime members may get their orders quickly and at no cost thanks to free two-day shipping on many products. Those who place a premium on expedited shipping and who need their purchases quickly will appreciate this perk.
  • Prime Video Streaming: Thousands of films, television series, and Amazon Originals are available to stream instantly for Prime Video subscribers. Prime Video features a wide variety of entertainment for Prime members to enjoy, from critically acclaimed programs to box office hits.
  • Prime Music: Access to Prime Music, an ad-free music streaming service with millions of songs and tailored playlists, is included with the Prime membership. Prime Music has everything you need, whether you’re a serious music fan or just like to have some tunes playing in the background while you work.
  • Prime Reading: Prime Reading is a service only available to Prime members, and it has a changing collection of e-books, periodicals, comics, and more. It’s a wonderful choice for bookworms who want to broaden their horizons.
  • Unlimited Photo Storage: Amazon Prime customers get access to Amazon Photos, which offers free, unlimited photo storage that is both safe and accessible from any of their devices.

Requirements/Eligibility for Amazon Prime Exclusive Discounts

Not every product can be included in the Prime Exclusive discount, and there are some rules that need to be followed, such as:

  • The item to be set up for Prime Exclusive discount should be nationally Prime shipping eligible product.
  • The product must have at least a 3-star rating or no rating.
  • The discount must be at least 10% off the non-prime member’s non-promotional price.
  • For the Prime day, the discount must be at least 20% off the non-prime member’s non-promotional price.
  • The discount must be at most 80% off the non-prime member non-promotional price.
  • The Prime-exclusive discounted price must beat the lowest price for the ASIN in the past 30 days by 5%.

Authentic Way to Set Up Amazon Prime Exclusive Discounts

Now that we have discussed the value and relevance of Amazon Prime-only discounts, let’s move on to the specific method of implementing them. Following these easy steps, you’ll be able to provide special offers and discounts in no time:

  • Login to your Amazon Seller Central account.
  • Under the ‘Menu’ bar, hover your mouse over to ‘Advertising’ and select ‘Prime Exclusive Discounts’.
  • Now, click on the ‘Create Discount’ button. You can add this discount in two different ways, either by uploading a template or adding it manually.
  • Provide a name for this discount (such as ‘Prime day discount’ or any name you want), and click ‘Save and Add Products’.
  • On the next screen, you will need to add product details either manually or by uploading a file. These product details include:
  1. Product SKU
  2. Discount type (choose one among ‘Percentage Off’, ‘Amount Off’, or ‘Fix Price’)
  3. Prime discount (the discount that you want to provide for the product)
  4. Minimum Price (the price below which Amazon will not sell your product even if your discount goes below it).

Now hit ‘Submit Products’ and wait for Amazon to review your offer. This does not take too long, and once Amazon is satisfied with the details provided, your discount offer will be up and running.

Benefits of Amazon Prime Exclusive Discounts

Everything with the word discount is bound to be beneficial for customers, but what about the sellers? Here are the perks that sellers can enjoy by putting their products up for Amazon Prime Exclusive discounts:

1. Marketing

Amazon takes great steps, both on and off the site to increase traffic during the special Amazon Prime Day. Any sellers participating in the event are always viewed favorably by the e-commerce giant and that have a positive effect down the line.

2. Discoverability

The Deals Page features the discounts available to shoppers, therefore helping them discover your brand and making it easier for shoppers to find your products.

3. Sales potential

Shoppers are drawn to discounts and more likely to purchase during a temporary price reduction, so offering special promotions will increase your sales during Prime Day.

4. Visibility

Products with deals during Prime Day are marked with special badges in the search results, making them very easy for shoppers to find.


Members of Amazon Prime get special access to special discounts and offers through the Prime Exclusive Discounts program. Prime Members may easily discover the things they need or want at a reduced cost through this program, allowing them to save money without sacrificing convenience.

Another selling point is that Prime Exclusive Discounts can be shopped for and purchased without ever leaving the Amazon ecosystem. Prime members may shop from the convenience of their own homes and take advantage of the wide variety of products and unbiased evaluations provided by other users.

If you are a member of Amazon Prime, you should activate Amazon Prime Exclusive Discounts without further ado, in order to gain access to the many perks available to members.

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