Having a platform that can help emerging brands and innovative items to be noticed and distributed internationally is absolutely critical for success in the highly competitive e-commerce market. Amazon Launchpad is just such a platform, a place where businesses and entrepreneurs can get the support and opportunities they need for business growth. The Amazon Launchpad program is important because it gives new companies a venue to sell their products within the massive Amazon marketplace. Participating startups gain access to Amazon’s vast customer base, as well as a wealth of resources and marketing support. As a seller on Amazon, joining Amazon Launchpad may do wonders for your reputation, exposure, and success.

If you’re an entrepreneur or company aiming to expand your consumer base, learning how to use Amazon Launchpad to your advantage can be a game-changer. Let’s get in and see everything that Amazon Launchpad has to offer!

What is Amazon Launchpad Program?

Amazon’s Launchpad is a program designed to help new businesses and entrepreneurs’ market and sell their products. For new companies, it’s a springboard into the market, where they may introduce their innovative wares to a wide audience. The major objective of the program is to provide businesses with the tools, exposure, and credibility they need to succeed in the highly competitive e-commerce market. Amazon’s Launchpad initiative helps brands to promote and develop products that are both innovative and unique. This program selects the most innovative items in consumer technology, home and kitchen, health and beauty, and other fields, and helps emerging companies get their names out there and their products in front of customers who are eager to try something different.

Eligibility Criteria for Amazon Launchpad

Customers eagerly flock to products released under the Amazon Launchpad platform, and therefore, Amazon places a lot of importance on ensuring that only trusted brands and quality products get the greenlight for Launchpad. There are a number of requirements every product needs to meet to be eligible for Amazon Launchpad, such as:

  • Products must have a minimum of 5 reviews.
  • Products should maintain at least 3.5 stars rating.
  • Products must be enrolled in Amazon’s FBA (Fulfillment by Amazon) program, with Prime Badging.

Benefits of Using Amazon Launchpad

Following are some of the great benefits of using Amazon Launchpad

1. Enhanced Visibility and Exposure for Your Products

The increased exposure your products will get from using Amazon Launchpad is a major benefit. By taking part in the program, your products will be shown in a customized shop within Amazon’s Launchpad feature. Your product’s profile will rise and its appeal to a wider audience will grow thanks to this expanded reach. Launchpad’s curated nature also aids buyers in discovering new and creative items, which boosts sales and brand awareness.

2. Building Credibility and Trust Among Customers

Customers’ confidence is boosted by the unique goods shown on Amazon Launchpad. Customers can be rest assured that any product with the Amazon Launchpad badge has been through to Amazon’s stringent quality control checks. If consumers have any hesitations about trying a new product or brand, this can assist allay their fears. Customers will be more inclined to buy your wares if they see that they have been featured on Amazon’s Launchpad.

3. Access to Valuable Resources, Including Marketing Support and FBA Program

Amazon Launchpad program offers a wealth of useful tools to new businesses. To start, you have the marketing experts of Amazon’s Launchpad at your disposal. Helping with things like writing catchy product descriptions, fine-tuning advertising efforts, and making the most of available discounts are all part of this. Second, Launchpad vendors can take advantage of the Fulfillment by Amazon (FBA) service. With FBA, you may have your products stored in Amazon’s warehouses so that they can be shipped out to customers quickly and reliably. This benefits both the vendor and the buyer because it streamlines the transaction and reduces wasted time.

4. Guidance and Support Provided to Sellers

By providing sellers with instructions and resources, Amazon Launchpad makes it easier for them to sell on Amazon. In order to handle stock, track sales, and learn about expanding your business, Launchpad participants have access to Amazon’s Seller Central platform. The Launchpad team also offers helpful advice and resources for promoting and selling your products to the right people. Startups and businesses who are just getting started with selling on Amazon might benefit greatly from having access to resources like these.

Using Amazon Launchpad, up-and-coming brands can increase their product’s exposure, earn customers’ confidence, gain entry to helpful tools, and get expert advice to help them succeed in the Amazon marketplace.

How to Launch Your Amazon FBA Product with Amazon Launchpad

Applying for Amazon Launchpad program requires you to access the Amazon Launchpad portal, and fill out a number of forms with important information regarding your product, business information, brand information etc. Here is what you need to do to apply for Amazon Launchpad program.

  • Start your Amazon Launchpad enrollment process here, and click on ‘Apply now’ button.
  • You will see a program application now. If you are already selling on Amazon, select ‘I already sell on Amazon’ option from the dropdown menu, and then give your seller central email and your merchant token. Then, proceed with filling in further information such as seller situation, full name, email and contact number. When you’re all done, hit the ‘Continue’ button at the bottom.
  • This is how you can get your Merchant Token.
  • Next up, add your company information such company name, company country, which launchpad program you want to join, company website link, total sales in last year, and click ‘Continue’.
  • Now add products details such as product category, selling price, product sustainability, shipment information. Also tell what makes your product unique. When you’re all done, hit ‘Continue’.
  • Next you will have to give Amazon funding details, including your primary funding source, as well as external funding. Click ‘Continue’ after you’ve provided those details.
  • On the last page, provide brand-related information, and again hit ‘Continue’. This will submit your application to Amazon.

Amazon will take 7-10 business days to process your application, and determine whether you’re eligible for the Amazon Launchpad program or not. Amazon will let you know about its final decision within that time frame.

By following these instructions, you can use Amazon Launchpad to successfully introduce your Fulfilled by Amazon (FBA) product. If you want to achieve the most success possible on the platform, remember to keep an eye on metrics and listen to your customers’ comments.


There are many advantages to using Amazon Launchpad for launching an Amazon FBA product for a startup or entrepreneur. You may increase the credibility and trust of your products among consumers by taking part in Launchpad.

New startups can maximize their selling potential with the use of available resources like marketing assistance and the FBA program. If you’re new to the world of online business, Amazon Launchpad’s resources and assistance can be invaluable. You can improve your chances of success on the Amazon marketplace by following the stated procedures, which range from research and preparation to taking advantage of customer feedback and analyzing performance. Take use of Amazon Launchpad’s many features and opportunities to stand out from the crowd and make an impression.

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